Name: Facebook Pixel Tracking Overview for GTM and Shopify
Uploaded: 2020-03-18T23:09:32.000Z
Duration: 17 min 25 s
Description: Facebook Pixel Tracking Overview for GTM and Shopify

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Agile Development

Product Analytics

Version Control

Development

Business Intelligence (BI)

Collaboration

IP PBX

Knowledge Management

Policy Management

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Scheduling

HR Management

Payroll

Talent Intelligence

Talent Management

Time Tracking

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Storage

Code Review

Data Catalog

Data Deduplication

Data Privacy Management

Data Warehouse

Edge Computing

Embedded Database

Ethernet Switches

Firewall Security Management

Fraud Detection

IP Address Management (IPAM)

Integration Platform as a Service (iPaaS)

Low-Code Development

Mainframe Monitoring

Migration

Mobile Identity

Network Monitoring

Network Performance Monitoring

Network Simulation

Rack Servers

Tape Storage

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Experience Management

Data Cleansing

Digital Experience Intelligence

Digital Rewards

Email Marketing

Marketing Automation

Mobile Analytics

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Presales

Sales Incentive Compensation Management

Sales

GDPR Compliance

Security Orchestration, Automation and Response (SOAR)

Security

Animal Shelter

Apparel

Computer-Aided Design (CAD)

ID Card

Last Mile Delivery

Lease Management

Oil and Gas

Online Ordering

Vertical-Specific

medium

small

MagicPixel

Tag Management

Tag library

Tag variable mapping

Ease of writing custom tags

Rules-driven tag execution

Tag performance monitoring

Page load times

large

The Funnel IQ product provides a platform that delivers GTM data.

Funnel IQ

Data Management & Integrity

Role-based user permissions

Mobile app tagging

Event tracking

Mobile event tracking

Data distribution management

Universal data layer

Automated error checking

Library of JavaScript extensions

Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection.

The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.

Ensighten Manage

Ensighten

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.

Google Tag Manager

Google

TruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.

TransUnion TruAudience

BrightTag TransUnion TruAudience Tru Optik

TransUnion

Adobe Dynamic Tag Management (discontinued)

Likelihood to Recommend

Likelihood to Renew

Usability

Support Rating

Implementation Rating

Discontinued Products

Adobe Experience Platform Launch

Adobe

Qubit OpenTag

Open Source

Commanders Act TagCommander

Commanders Act

Shopify

Impact

Criteo Commerce Max

Google Analytics

Google Ads

As an official Shopify Plus and Facebook Marketing Partner, Elevar, headquartered in Charleston, aims to bridge the gap between marketers and engineers with some of the fastest growing brands. Chances are if there is a problem to solve with analytics and marketing tags, Elevar helps to fix it.

Basic

Advanced

ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence.  The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement.

Essentials

Professional

ObservePoint

Data Governance

Premium

Falcon

Nabler

Elevar

A tag management system houses all the tags from marketing campaigns inside a single container tag, and allows you to manage and maintain them from within a single application without any help from IT.

Facebook Pixel Tracking Overview for GTM and Shopify

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

The software allows users to manipulate data and map it to known variables in the tag without custom development.

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

The tag management software has helped improve page load speeds.

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

Tag Load Rules

Load rules can use Browser DOM elements

Load rules can use data in 1st Party Cookies

Load rules can use Querystring parameters

Load rules can use JavaScript variables

Load rules can contain date/time constraints

Load rules support multi-part logic

Load rules can use data elements from DMP

Load rules based on channel attribution

Features related to data management and integrity

The software tracks events such as form abandonment, video plays, downloads, parallax scrolling, and infinite scroll.

The software tracks mobile-specific interactions, such as zoom, rotate, and dialing phone numbers.

The software manages the collection and distribution of data among various technologies.

The software utilizes a set of universal data made available through the browser, server, or HTML content.

The software automatically detects and alerts users of code errors.

Auto-scanning of pages for un-managed tags

TMS Architecture

Features related to the architecture of the tag management system

Multi-account support

Global support

Uses globally available CDN

Multi-CDN support

Multiple release environments

Single HTTP/HTTPS implementation

Configurable data privacy policies

EU compliance

Ability to self-host

Ability to preview & test before deploying

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	No

Elevar

Overview

What is Elevar?

Leaving a review helps other professionals like you evaluate Tag Management Solutions

Pricing

Basic

$50

Advanced

$250

PRO

$750+

Entry-level set up fee?

Offerings

Starting price (does not include set up fee)

Product Details

What is Elevar?

Elevar Video

Elevar Integrations

Elevar Technical Details

Comparisons

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