Elli

Elli, developed by Learning Evolution LLC, is a training and development solution designed specifically for retail and consumer packaged goods (CPG) professionals. This platform caters to businesses of various sizes, ranging from small companies to Fortune 500 enterprises. According to the vendor, Elli offers industry-specific training programs and resources for retail professionals, category managers, sales representatives, marketing professionals, and beverage industry professionals.

Key Features

Blended Learning: According to the vendor, Elli offers a blended learning approach that combines instructor-led training with digital learning technology and on-demand digital media. This allows learners to access training materials and resources from any device, anywhere, and at any time, empowering them to learn at their own pace and convenience.

Retail & Beverage Sales Training: Developed in collaboration with Tom Fox, the PROFITS sales & leadership training is customized for the beverage and CPG industry. According to the vendor, it equips sales representatives with the necessary skills and competencies for successful retail and beverage sales, focusing on relationship-building, empathy, information-based selling, and hard sales skills.

Category Management Training: According to the vendor, Elli provides comprehensive and accredited online courses for category management. These courses educate professionals on how to interpret data and analytics to develop actionable insights for customers and products. They cover fundamental principles, strategic processes, and industry knowledge in category management.

Custom Content Development: According to the vendor, Elli specializes in developing interactive and engaging content integrated with rich media such as video and animation. Their learner-centered design approach enhances self-directed and personalized training, creating content that is easy to consume and understand.

Shopper Marketing Training: According to the vendor, Elli offers courses that provide new shopper marketing thinking in easy-to-consume, bite-sized learning modules. Professionals can learn fundamental principles and strategic process-driven techniques in shopper marketing, enhancing their understanding of shopper behavior and effective marketing strategies.

E-Learning Convenience: According to the vendor, Elli allows learners to access courses from any device, including computers, tablets, and smartphones. The content is readily accessible and easy to use, offering flexibility for learners to learn at their own pace and convenience. The user-friendly interface and navigation ensure a seamless learning experience.

LMS Hosting Solutions: According to the vendor, Elli provides LMS hosted solutions for companies to manage their learning content in one place. These solutions offer SCORM compliant packages that can be loaded onto internal learning portals, giving companies control over their learning content and delivery. This flexibility allows organizations to choose the hosting solution that best fits their needs.

Analytic Fundamentals: According to the vendor, Elli's analytic fundamentals training helps solidify category knowledge and lay the foundation for success in the category management field. It emphasizes industry knowledge, history, and basic data analysis, providing downloadable resources and practice tests for continuous learning and improvement.

Strategic Selling: According to the vendor, Elli's strategic selling training enhances sales skills in the category management field. It equips professionals with the necessary skills to develop comprehensive category reviews, utilizing scanner and household panel analytics to identify and prioritize retailer opportunities.

Sales Process: According to the vendor, Elli introduces the PROFITS sales process, which is differentiated from relationship selling. It employs an empathy and information-based style of relationship-building, focusing on developing hard sales skills and competencies for retail sales. This training helps sales representatives build better relationships with retailers and wholesalers.