EmpowerGiving

Empower Giving is a cloud-based fundraising and donor management solution designed by Empower Giving. According to the vendor, it aims to optimize the process of collecting and processing donations, nurture relationships with donors, provide insights through analytics, and facilitate event planning and communication. The product is positioned as suitable for nonprofits of all sizes, from small local organizations to large national and international nonprofits. It caters to a range of professionals and industries, including nonprofit organizations, fundraising professionals, donor relations managers, event planners, and communication and engagement specialists.

Key Features

Fundraising Management: According to the vendor, the product optimizes the process of collecting and processing donations, creates specific fundraising campaigns with target goals, tracks donor engagement and success, and analyzes the health of campaigns.

Donor Management & Insights: The vendor states that the product allows users to collect, organize, and track donor information and giving history, develop detailed profiles for each donor, nurture relationships with donors, leverage 'smart' analytics, segment donors by behavior or engagement, and create donor personas.

Events & Event Planning: The product centrally coordinates and eases event planning, promotion, registration, facilitation, and evaluation. It also allows users to design custom branded event pages, capture full registration details and payments, and manage and track event registrations and purchases with real-time reporting and analytics.

Communications & Engagement: According to the vendor, the product enables users to send emails and newsletters, customize messages to target specific audiences using segments, track open rates, click-throughs, and opt-outs, automate donor acknowledgments, and create personalized and relevant communications with segmented donors.

Website Solutions: The vendor claims that users can choose from different website options for complete integration with Empower Giving, create custom branded fundraising pages, display fundraising pages on their events calendar, integrate participation information gathered in real life (IRL), and ensure site security and donor safety with encryption and compliance.

EmpowerCMS™: The vendor states that this feature allows users to add pages, content, and images without requiring knowledge of HTML, CSS, and Javascript. It offers complete integration with Empower Giving, simplifying the process of managing website content and ensuring a user-friendly experience for administrators.

WordPress Integration: According to the vendor, the product offers integration with existing WordPress sites, providing flexibility to customize page layouts. However, expertise in HTML, CSS, and Javascript is required to take full advantage of this feature. Users can still benefit from features such as event management and payments, donation management and payments, site security, hosting, and backups.

Use Your Own Site: The vendor offers an add-on option for integration with non-EmpowerCMS™ or WordPress sites. This feature allows organizations to integrate Empower Giving with their existing website, providing access to event management and payments, donation management and payments, site security, hosting, and backups.

Wealth Screening: Empower Giving offers a wealth screening add-on service that, according to the vendor, provides a comprehensive view of current and prospective donors' capacity, propensity to give, and affinity to the organization's cause. This feature helps organizations identify potential major donors and prioritize their fundraising efforts.

Donor Data Integration: According to the vendor, organizations can seamlessly integrate their donor data history into the platform. By providing the necessary information, organizations can ensure that their donor data is seamlessly integrated with Empower Giving, allowing for more effective donor management and insights.