EVALANCHE

EVALANCHE is a marketing automation tool developed by SC-Networks GmbH. According to the vendor, EVALANCHE is designed to streamline marketing processes and is suitable for marketing teams, sales teams, digital marketing agencies, e-commerce companies, and B2B and B2C businesses. It offers an intuitive Campaign Designer interface, allowing users to launch campaigns quickly and efficiently. The Campaign Designer features user-friendly drag and drop functionality and a powerful context menu for campaign planning and control.

EVALANCHE enables cross-media communication, automating marketing processes across various channels such as websites, emails, social media, SMS, and print. The vendor claims that users can create automatic campaigns for different marketing scenarios, including trade fair and event communication, online courses, webinars, lead nurturing, cross-selling, and upselling campaigns. According to the vendor, EVALANCHE allows users to personalize communication by customizing messages and content based on comprehensive profile information.

The product also offers scoring and profiling capabilities, automatically recording important profile and behavioral data of contacts. This data can help users better understand recipients and personalize marketing measures. EVALANCHE allows users to score profiles, activities, and content data to assess potential customers based on implicit and explicit factors. The vendor claims that EVALANCHE supports content customization and personalization by assigning relevance characteristics to different content and target groups.

With EVALANCHE, users can create multi-level and flexible campaigns that map out dynamic customer journeys. The product allows users to set start and end points, define smart conditions and time periods, and automatically trigger relevant actions. According to the vendor, EVALANCHE supports automation and logic by enabling users to personalize communication based on defined personas and individual profiles.

The product includes a Marketing Cockpit that provides transparency and effective campaign management. Users can access detailed analyses and reports on content performance across different channels. The Marketing Cockpit also offers real-time monitoring of profile activities and campaigns with live statistics. According to the vendor, EVALANCHE provides seamless integration into existing IT landscapes, allowing users to adapt the tool to individual requirements and react quickly to changing customer needs and market conditions.