Evocalize

Evocalize is a collaborative marketing platform that, according to the vendor, aims to optimize local digital marketing operations for real estate agents, mortgage lenders, franchises, and multi-location businesses. The platform caters to businesses of various sizes, ranging from small local businesses to large enterprises. It is utilized by professionals and industries such as real estate agents and brokers, mortgage lenders and loan officers, franchise owners and operators, multi-location businesses, and even restaurants.

Key Features

Collaborative Marketing Platform: According to the vendor, the platform empowers franchisees to create their own local digital marketing programs and optimize performance and program spend across multiple channels. It offers an easy-to-use platform with sophisticated capabilities.

Blueprints: The vendor claims that users can create sophisticated franchise digital marketing programs with locked-down messaging, branding, business logic, and audiences. Templates can be customized and launched across multiple channels, allowing for brand standardization while enabling franchisees to add local flavor to their marketing.

Local Marketing Automation: The platform offers advanced automation for local marketing, including real-time program optimization, spend allocation, and multi-channel campaign management. According to the vendor, this feature aims to optimize performance and spend for optimal campaign results.

Artificial Intelligence: According to the vendor, the platform leverages AI-powered marketing tools for digital marketing. It enables real-time program optimization based on AI and machine learning. The vendor claims that users can predict results and forecast expected outcomes based on spend and channel. Additionally, generative AI is used to generate high-performing content for personalized ad campaigns.

Data Integration: The platform allows users to connect any data source, enabling hyper-targeted advertising based on valuable business, third-party, and user data. According to the vendor, campaign performance can be optimized with data-driven feedback. The platform also provides comprehensive reporting and analytics for data-driven decision making.

Reporting: The platform offers centralized franchise PPC reporting tools and customizable dashboards for tailored insights. According to the vendor, users can utilize analytics to optimize campaigns and gain complete visibility into location marketing performance.

MLS Listings: Users can leverage MLS listings to display highly relevant ads to potential buyers, ensuring the right message is shown at the right time and place. The vendor claims that this feature maximizes the impact of advertising efforts and drives qualified leads.

Automation Triggers: According to the vendor, the platform can adapt to each stage of a listing's lifecycle, saving agents time and ensuring consistent brand messaging. Users can automate advertising based on listing status to streamline marketing efforts.

Geolocation: The platform allows users to create hyper-localized ads targeting specific neighborhoods and cities. According to the vendor, this feature aims to reach high-intent traffic and capture potential clients' attention. Users can leverage proven keyword lists and geo-modified text for effective targeting.

Listing Lifecycle: The platform offers a single program that covers the entire lifecycle of a listing. Dynamic ads adapt to each stage, saving agents time and ensuring consistent brand messaging throughout the listing process.