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Exatom has proven to be a valuable tool for users looking to improve their website's form completion rates. By analyzing the number of …
Starting at $200 per month
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What is Exatom?
Exatom is a form analytics and optimization platform designed to enhance the performance and conversion rates of web forms. According to the vendor, it caters to businesses of all sizes, ranging from small startups to large enterprises. The platform is utilized by professionals in digital marketing,...
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Basic
$200
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is Exatom?
Exatom is a form analytics and optimization platform designed to enhance the performance and conversion rates of web forms. According to the vendor, it caters to businesses of all sizes, ranging from small startups to large enterprises. The platform is utilized by professionals in digital marketing, conversion rate optimization, web development, e-commerce management, marketing agencies, UX design, retail, and the automotive industry.
Key Features
Form Analytics and Field Metrics: The vendor claims that Exatom offers comprehensive insights into webform performance through form analytics and field metrics. It identifies areas of improvement in web forms, such as visitor hesitation and drop-off points, providing data-driven insights that go beyond traditional analytics tools.
Web-Form Monitoring: Exatom allows users to monitor the real-time performance of their web forms. The vendor states that it sends alerts and notifications regarding changes in form performance, empowering users to stay informed and take prompt action.
Smart Tooltips: According to the vendor, Exatom utilizes behavioral and data-driven triggers to display smart tooltips on web forms. These tooltips provide guidance and assistance to visitors, facilitating their completion of the form. Users have the flexibility to customize the tooltips with functional or motivational microcopy to address specific user needs.
Easy Implementation: The vendor highlights that Exatom can be easily implemented with just one universal JavaScript tag on website pages and a conversion tag on form pages. No development or modification of existing forms is required, ensuring a seamless integration process. Additionally, Exatom is GDPR-friendly and handles data processing without storing personally identifiable information.
Integrations: Exatom offers data accessibility through APIs and partner integrations. Users can integrate their data with their own dashboards or utilize it for onsite activation, providing flexibility in leveraging form analytics data.
Form Session Recordings: Exatom enables organizations to record and replay user sessions on their web forms and checkouts. These recordings capture mouse movements, clicks, and form interactions, offering valuable insights into user behavior for optimization purposes.
Exatom Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Exatom has proven to be a valuable tool for users looking to improve their website's form completion rates. By analyzing the number of dropouts that occur during form filling, users have been able to identify and address specific issues faced by their visitors. The software provides detailed analytics that pinpoint if dropouts are happening on different devices, such as phones or other devices, allowing users to optimize their processes accordingly. This data-driven approach has enabled users to make immediate changes and rectify issues, resulting in a reduction in customer dropouts.
Customers have praised Exatom's customer support for their prompt resolution of any technical errors that may arise. This reliable support ensures that users can continue using the software seamlessly without any disruptions. By utilizing Exatom's features, users have successfully optimized their forms and witnessed a decrease in form dropout rates. This optimization has translated into increased conversions and more leads generated through their websites. Additionally, Exatom's ability to clarify crucial steps in users' processes and prevent confusion has led to a better overall experience for both users and customers alike.
Practical and Easy-to-Adapt Form Analytics Tool: Several users have found Exatom's form analytics tool to be practical and easy to adapt, making it a helpful solution for businesses looking to retain and gain customers.
Real-Time Analytics with Customizable tooltips: Many reviewers appreciate that Exatom provides real-time analytics and realistic tooltips that can be customized to match the look and feel of their choice. This feature enhances user experience by providing valuable insights in a visually appealing manner.
Easy Installation Process and Understandable Dashboarding: Users frequently mention the easy installation process of Exatom as well as its understandable dashboarding, which makes it effortless to get started with the software. This ease-of-use factor allows users to quickly access and analyze data without any technical knowledge barriers.
Difficult to Interpret Dashboard: Some users have found the complexity of the dashboard in Exatom difficult to navigate, making it challenging for them to interpret the funnel flow. This suggests that the user interface may not be intuitive or user-friendly enough.
Improved Nudges Needed: Several reviewers have expressed a desire for improved Nudges in Exatom, indicating that the current system may not effectively engage customers or address their questions while filling out forms. This could potentially impact the overall user experience and interactions with the software.
Lack of Integration with Google Data Studio: A common downside mentioned by users is the absence of integration between Exatom and Google Data Studio. For those who heavily rely on this specific tool for data analysis and reporting, this limitation can be seen as a drawback.