Faktor Privacy Manager

Faktor Privacy Manager is a preference and consent management platform offered by LiveRamp. According to the vendor, this platform is designed to help businesses comply with data protection and privacy laws such as the ePrivacy Directive, GDPR, CCPA, and more. It is targeted at small to large enterprises and caters to professionals in various fields including marketing, data and analytics, privacy and legal compliance, developers, as well as media and advertising companies.

Key Features

Consent Management Platform (CMP): According to the vendor, Faktor Privacy Manager enables compliance with GDPR and supports the IAB TCF v2.0. It provides a full history and audit trail of consent, allowing customization of the CMP position and the ability to pass consent string to third parties. The platform also offers built-in conditional firing capabilities.

Privacy Preference Management Platform: The vendor states that Faktor Privacy Manager facilitates compliance with CCPA by providing a comprehensive history and audit trail of privacy preferences. It allows customization of the position and supports both web and headless implementation. The platform offers customizable templates to suit specific needs.

Easy Implementation in Three Steps: According to the vendor, Faktor Privacy Manager simplifies the implementation process. Users can customize the look and feel in the Privacy Manager platform, select vendors and purposes, implement generated scripts across online assets, configure for regional compliance needs, and start collecting consumer preferences in a compliant manner.

Predefined Text and Design: The vendor claims that Faktor Privacy Manager provides ready-to-use text and design options, making the implementation process seamless and efficient.

Cross-Domain Support: According to the vendor, Faktor Privacy Manager seamlessly manages consent and preferences across multiple domains, ensuring a consistent and user-friendly experience for customers.

Customization Options: The vendor states that Faktor Privacy Manager allows users to tailor the CMP and Privacy Manager to their brand's unique look and feel. This includes customization of language translations, templates, and the option to remove LiveRamp branding.

Support for Web and Native App Environments: According to the vendor, Faktor Privacy Manager supports both web and native app environments, ensuring compliance across all platforms.

Dynamically Display Applicable Notice: The vendor claims that Faktor Privacy Manager automatically displays the appropriate notice based on the user's region, ensuring compliance with regional privacy regulations and providing a personalized experience.

California-Only Geo-Targeting: According to the vendor, Faktor Privacy Manager allows users to target users specifically in California with privacy preferences tailored to their specific requirements, ensuring compliance with CCPA regulations.

Auditable Data Collection: The vendor states that Faktor Privacy Manager enables businesses to maintain an auditable record of data collection activities, providing transparency and accountability to both the business and its customers.