Fanomena Events

Fanomena Events, developed by Fanomena GmbH, is a digital swag bag solution designed to assist event organizers in enhancing the success of their sponsors. According to the vendor, this platform enables event organizers to effortlessly share personalized content with attendees, with the aim of increasing brand awareness, improving conversion rates, and delivering measurable and sustainable outcomes. Fanomena Events is suitable for event organizers of various sizes and is utilized by professionals in industries such as event management, marketing, sponsorship management, exhibition and trade show organization, and conference planning.

Key Features

Digital Sponsoring Platform: According to the vendor, Fanomena Events offers event organizers a digital sponsoring platform where sponsors can showcase their advertisements in an innovative and engaging manner. The platform supports responsive design, ensuring compatibility across all devices without the need for downloading or registration.

Wide-ranging Advertising Possibilities: The vendor states that sponsors can utilize various content types, including visually captivating videos or GIFs, classic advertising messages, and redeemable vouchers, to share their brand's unique message and incentivize engagement.

Promotional Discount Campaigns: According to the vendor, sponsors can share general or personalized discount codes to drive event attendees to their digital platforms, such as e-commerce shops, thereby increasing revenue through attractive discounts.

Interactive Quizzes and Surveys: The vendor claims that sponsors can directly engage with the target audience by asking engaging questions through interactive quizzes and surveys. This feature not only helps gather valuable insights but also increases brand awareness and rewards users for their participation.

Increase Digital Reach: Fanomena Events enables users to expand the reach of a sponsor's campaign, according to the vendor. Event organizers can set an invitation goal and reward users for reaching it, thus maximizing the campaign's impact.

Simple Lead-Capturing: According to the vendor, sponsors can advertise ongoing campaigns, such as newsletters or podcasts, and allow users to easily subscribe to them. This feature simplifies the lead-capturing process and helps sponsors grow their audience.

Outstanding Opening Rates: The vendor claims that Fanomena Events utilizes innovative distribution methods resulting in outstanding opening rates beyond 75%. This ensures that sponsors receive the visibility they deserve and their messages effectively reach the target audience.

Detailed ROI Reports: According to the vendor, Fanomena Events provides sponsors with real-time, detailed ROI reports, allowing them to measure the performance of their advertisements. These reports assist sponsors in determining the return on investment and assessing the success of their campaigns.