Feed Composer

Feed Composer by Adsmurai is a tool designed to automate the process of adapting product catalogs and creatives for different advertising channels, according to the vendor. This solution is suitable for companies of all sizes, from small businesses to large enterprises. Digital marketing managers, advertising agencies, e-commerce businesses, retailers, and social media managers across various industries can potentially benefit from the capabilities of Feed Composer.

Key Features

One feed to rule them all: Feed Composer allows users to publish ads in any channel by adapting the product catalog to the specific requirements of each platform. According to the vendor, this feature aims to remove barriers and save time by utilizing a centralized feed that can be used across multiple advertising platforms.

Omnichannel ads from your catalog: Users can create visually appealing ads by applying customized designs to images within Feed Composer. The vendor claims that users have the flexibility to modify layouts, texts, logos, and other elements to create unique and eye-catching ads. Additionally, designs created in Feed Composer are automatically applied to scale images, ensuring they appear consistent across different advertising channels.

At scale, but not without personalization: Feed Composer allows users to automate the ad creation process while maintaining personalization. Users can segment their product catalog based on target audiences and create tailored ads for each group. According to the vendor, this feature aims to maximize ROI by delivering more relevant and personalized ads.

Simplified ad creation process: The vendor states that users can generate multiple dynamic ads in four simple steps using Feed Composer. These steps include importing the product catalog, selecting the products to promote, choosing a template and customizing it, and selecting the advertising channels. The tool automates the creation of dynamic ads, aiming to make the process efficient and user-friendly.