Fliphound

Fliphound is an automated online buying platform for billboards and digital signage, aimed at simplifying the process of purchasing and executing billboard campaigns. It is designed to cater to businesses of various sizes, from local and regional companies to national brands. According to the vendor, Fliphound is widely used by advertising agencies, automotive industry professionals, construction services, healthcare providers, and retail businesses.

Key Features

Automated buying platform: Fliphound offers an automated online buying platform for billboards and digital signage, which the vendor claims makes it easier for businesses and advertisers to purchase and execute billboard campaigns.

Nationwide billboard network: Fliphound provides access to a nationwide network of billboards, allowing advertisers to potentially reach a wide range of audiences across different locations.

Flexible ad options: Advertisers using Fliphound can reportedly easily change their ads as needed, ensuring that their content remains relevant and up-to-date. They can also schedule and budget their campaigns according to their specific needs.

Real-time campaign management: Fliphound enables advertisers to plan, execute, and monitor their ad campaigns in real-time. According to the vendor, advertisers have full control over their campaigns, with the ability to start, pause, and schedule ads as desired.

Audience insights: Fliphound reportedly provides users with valuable insights about their campaigns, including pricing, impressions, CPM, GRP, traffic counts, audience demographics, and real-time campaign proof-of-performance data.

Affordable advertising: According to the vendor, Fliphound offers affordable advertising options, with billboard ads costing less than other forms of media such as broadcast and newspapers.

Unlimited access to boards: Advertisers using Fliphound reportedly have unlimited access to a wide range of digital signs and LED displays in the Fliphound marketplace. They can choose from pre-made campaign packages or opt for real-time bidding and contracting options.

Expert support: Fliphound claims to provide expert support to advertisers, helping them build effective campaigns, find the right boards, create compelling ads, and determine the most suitable ad strategies for their businesses.

User-friendly interface: According to the vendor, advertisers find Fliphound's platform easy to use and navigate, allowing them to manage their campaigns seamlessly from any device.

Diversified billboard network: Fliphound allows advertisers to diversify their ad spend by targeting different billboards that align with their target market's demographic and location. This is claimed to enable more effective and targeted advertising.