FunnelTap

FunnelTap is a marketing analytics tool designed to help businesses visualize and forecast their marketing funnels. It is marketed towards marketing and lead generation agencies, as well as internal marketing teams and sales executives.

Key Features

Visualize and forecast your marketing funnels: FunnelTap allows users to visualize and forecast their marketing funnels. Users can create campaign scenarios and forecasts to better allocate their marketing budget, according to the vendor.

Forecast your campaigns' ROI: FunnelTap enables users to create different scenarios by modeling budget, conversion rates, cost-per-click, and customer value. Users can forecast their campaign budget and revenue based on their funnel values, according to the vendor.

All your funnels in one place: FunnelTap allows users to visualize their current campaigns in one single location. Users can keep track of all their crucial metrics and have them always in front of them, according to the vendor.

Campaign budget: FunnelTap enables users to forecast the budget required to achieve their revenue goals. Users can play with different budget scenarios to understand the investment needed to reach their desired revenue targets, according to the vendor.

Campaign revenue: FunnelTap helps users determine the amount of investment needed for each campaign to achieve a specific revenue target. Users can set revenue goals and forecast the budget required to reach those goals, according to the vendor.

Conversion rates: FunnelTap enables users to forecast revenue based on different conversion rates. Users can manipulate conversion rates to understand the impact on revenue, according to the vendor.

Customer value: FunnelTap allows users to forecast revenue based on changes in customer value. Users can manipulate customer value to understand the impact on revenue, according to the vendor.

Plan your customer acquisition campaigns based on your revenue goals: FunnelTap helps users create best-case and worst-case scenarios to forecast the budget required to reach revenue goals, according to the vendor.

Win more clients for your marketing agency: FunnelTap allows marketing agencies to showcase potential returns of campaigns during the sales process. By forecasting client results, agencies can close more clients and secure higher monthly retainers, according to the vendor.

Funnel tracking: FunnelTap provides a visual representation of current campaigns in one location. Users can track the performance of their funnels and monitor key metrics, according to the vendor.