GoGoGuest

GoGoGuest is a guest engagement and revenue performance platform designed to assist restaurants of various sizes and types in personalizing their marketing efforts and engaging with guests on a personal level. According to the vendor, this comprehensive solution offers a suite of tools and features for data management, customer segmentation, email marketing, SMS marketing, loyalty programs, WiFi marketing, and restaurant analytics. Whether you are an independent restaurant owner or a multi-location enterprise brand, GoGoGuest aims to provide the necessary tools to enhance guest experiences, drive revenue, and optimize marketing strategies. It is positioned as a solution for restaurant owners, marketing teams, and operations managers in the fast-casual and full-service restaurant industry.

Data Management: According to the vendor, GoGoGuest allows seamless gathering, connection, and understanding of first- and third-party guest data from various restaurant systems. It enables the consolidation of data from POS systems, online ordering platforms, guest WiFi, and more to create a comprehensive view of guest data for personalized marketing campaigns and improved guest experiences.

Guest Engagement & Loyalty: The vendor claims that GoGoGuest provides revenue performance data visualization and insights for digital marketing strategies. It allows for the personalization of offers and messages based on guest behaviors and preferences. The platform also facilitates the implementation of loyalty programs to reward and retain loyal guests, as well as the targeting of specific guest segments through hyper-targeted email and SMS marketing campaigns.

Restaurant Revenue Analytics: GoGoGuest offers real-time revenue reports across first- and third-party sales channels, according to the vendor. This feature allows restaurants to plan effective staffing, menu optimization, and digital marketing strategies. By identifying trends and opportunities for growth based on revenue performance data, restaurants can make data-driven decisions to drive their business forward.

Product Mix and Basket Analysis: The vendor states that GoGoGuest enables restaurants to stay informed about guest preferences and buying patterns. It helps optimize menus and product offerings based on guest behavior and market trends. With the ability to identify popular items and opportunities for upselling and cross-selling, restaurants can maximize their revenue potential.

Restaurant Guest WiFi Marketing: According to the vendor, GoGoGuest offers fast, reliable, and secure guest WiFi to enhance the guest experience. It allows restaurants to gather valuable guest data and preferences through guest WiFi usage. Leveraging this data, restaurants can engage with guests through personalized offers and messages, aiming to create a more personalized and memorable experience.

Email Marketing: The vendor claims that GoGoGuest provides a powerful email marketing tool for restaurants. It allows restaurants to create visually appealing and personalized email campaigns using simple drag-and-drop tools. The platform offers a free template gallery with a variety of email templates designed specifically for restaurants. According to the vendor, restaurants can also utilize time-based personalization, optimizing for time zones and guest behavior.

SMS Marketing: GoGoGuest enables restaurants to send real-time offers to guests via SMS, according to the vendor. Guests can opt-in to receive SMS messages, and restaurants can send personalized offers based on guest preferences and behavior. The platform supports two-way messaging, allowing for a two-way conversation between the restaurant and the guest. With text messages having a high open rate, the vendor claims that messages are more likely to be seen by guests.

Restaurant Loyalty Programs: According to the vendor, GoGoGuest offers flexible restaurant loyalty programs that can be customized to fit the needs of the restaurant and its guests. Restaurants can choose from different program types, such as "Earn & Burn," tiered programs, or perks programs. The loyalty programs seamlessly integrate with the restaurant's existing POS and online ordering systems. Restaurants can offer exclusive rewards to loyal guests and personalize offers based on guest preferences.

Menu Engineering: GoGoGuest aims to help restaurants optimize their menu and product mix through menu engineering, according to the vendor. Restaurants can analyze sales data, identify top-selling products, and understand which products may be less profitable. The platform provides insights into guest preferences and purchase patterns, allowing restaurants to make data-driven decisions for menu optimization. Menu engineering is seen as a way to increase profitability and improve the overall guest experience.

Market Basket Analysis: According to the vendor, GoGoGuest provides market basket analysis capabilities, allowing restaurants to analyze the purchasing patterns of their guests. This analysis helps restaurants identify popular product combinations and optimize their upsells and cross-sells. By making data-driven decisions, restaurants can improve their product mix and increase revenue potential.