Groundhogg

Groundhogg is a CRM and marketing automation plugin designed specifically for WordPress websites. According to the vendor, it helps businesses effectively manage their contacts, automate marketing campaigns, and track customer interactions. The plugin is suitable for small to medium-sized businesses and caters to a wide range of professions and industries, including digital marketing agencies, nonprofit organizations, e-commerce businesses, coaches and consultants, and professional service providers.

Key Features

CRM and Marketing Automation: Groundhogg combines CRM and marketing automation features in one plugin, providing businesses with a centralized database to efficiently manage contact information, automate marketing workflows, and assign lead scores.

Funnel Builder: Groundhogg offers a user-friendly visual funnel builder that allows businesses to easily create and customize marketing funnels. It seamlessly integrates with popular tools and platforms, tracks website visitors' behavior, and provides comprehensive reporting and analytics.

Email Marketing: Groundhogg empowers businesses to create and send personalized email campaigns. It offers a variety of email templates, robust tracking capabilities, in-depth analytics, and seamless integration with SMS service providers for multi-channel marketing.

Lead Capture Forms: Groundhogg provides highly customizable lead capture forms that can be effortlessly embedded on websites. It enables businesses to effectively segment contacts, apply tags and filters, and offers API access for seamless integration with other applications.

Automation Triggers: Groundhogg offers a wide range of triggers to automate marketing actions based on contact behavior. It seamlessly integrates with popular social media platforms, facilitates the delivery of lead magnets, and enables businesses to engage in effective multichannel marketing.

Reporting and Analytics: Groundhogg provides detailed reporting and analytics, offering valuable insights into email performance, contact engagement, and campaign effectiveness. It facilitates A/B testing, drip campaigns, and ensures businesses can comply with GDPR regulations.