TrustRadius Insights
Helpful Support: Several users have found the support provided by GroundTruth to be helpful when they had questions as first-time users. …
Overview
What is GroundTruth?
GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.
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Awards
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Pricing
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What is GroundTruth?
GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Stereo reconstruction demo with groundTruth
YouTube
Demo of GroundTruth Tool
YouTube
GroundTruth Demo - GroupSight 2017
YouTube
GroundTruth: Learning at the speed of innovation
YouTube
Product Details
- About
- Tech Details
What is GroundTruth?
GroundTruth Video
GroundTruth's Best Location-Based Advertising: For the Best Self Serve Ads Manager
To learn more about Ground Truth's location-based advertising and self serve Ads manager PLEASE VISIT
https://www.groundtruth.com/groundtruth-ads-manager-paid/?referrer=Varsi&utm_source=Video...
Show More GroundTruth Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
Helpful Support: Several users have found the support provided by GroundTruth to be helpful when they had questions as first-time users. They appreciated the quick response from the support team, walkthroughs when needed, and proactive optimization suggestions while keeping their budget in mind.
Easy to Use Platform: Many reviewers thought that the GroundTruth platform was easy to use, making campaign setup and control bidding and spending a simple process. They also mentioned that the interface stood out among other programmatic self-serve tools in the market.
Powerful Targeting Features: A number of users praised the powerful targeting feature offered by GroundTruth. They were impressed with the ability to target right down to a street address, which is not available elsewhere. This feature allowed them to easily launch highly targeted campaigns for local businesses or specific events like Open House ads or 1-day events.
Cons:
- Interface and usability: Some users have mentioned that the interface could be more user-friendly and intuitive, with certain actions taking longer and requiring more clicks.
- Lack of features: Several reviewers have expressed disappointment with the platform's lack of certain features, such as clear AB split testing capacity, bulk uploads of creatives with landing pages and dynamic information, video hosting, and the ability to make bulk changes in creative design.
- Customer support: A few users have reported issues with customer support, including long response times and a perceived lack of support when trying to contact the company for assistance.
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