Hanover Research

Hanover is a provider of research and analytics for organizations. Their company consists of researchers, analysts, and account professionals that provide clients with critical insights that drive success. As a full-service market research firm, they apply multiple research methodologies that include surveys and focus groups to market scans and quantitative data analysis.

Hanover states their clients range from established global organizations, to emerging companies, to educational institutions. Their operating models are often lean, but their need for analytical rigor in decision making is equal to that of larger competitors. From CEOs and CMOs to Superintendents, Provosts, Chief Academic Officers and VPs of Finance, Hanover's research informs decisions at any level and across any department.

Hanover provides custom market research for an annual fixed fee. Under this model, they further state they have brought hundreds of researchers with a variety of industry and methodological expertise under one roof, allowing clients to tap into their skills only for the time when their project requires it. Clients have the ability to pivot from project to project, reprioritizing as organizational goals and needs change. The Hanover model is powered by a research queue in which clients can request an unmetered number of research queries that are delivered one at a time.