HeadBidder

HeadBidder is a header bidding platform offered by HeadBidder.net that aims to help online publishers optimize their ad revenue by implementing header bidding technology. This platform is designed for small to large-sized publishers and is said to be widely used by professionals in the digital advertising industry, including ad operations managers, programmatic advertising professionals, media buyers, and digital advertising agencies. According to the vendor, HeadBidder offers user-friendly features and compatibility with over 240 bidding platforms, allowing publishers to manage multiple demand partners, increase competition for ad inventory, and potentially maximize their overall yield.

Key Features

Wrapper: According to the vendor, HeadBidder provides an online console that allows publishers to easily add sites and bidders, select parameters, and manage their header bidding setup. It also offers a ready-to-go wrapper script and DIVs for straightforward copy/paste integration on websites, potentially saving time and development costs.

Analytics: HeadBidder offers an embedded analytics option that, according to the vendor, provides publishers with more in-depth statistical information compared to demand partners' reports. It records all bids received, not just the winning ones, potentially enabling publishers to make more informed decisions and optimizations to enhance their ad revenue.

Google Ads Manager Integration: According to the vendor, HeadBidder seamlessly integrates with Google Ads Manager through manual and automatic integration options using API access. This integration is claimed to enhance auction performance and provide flexibility in ad stack setup, potentially helping publishers maximize their ad revenue potential.

Compatible with more than 240 bidding platforms: HeadBidder is said to support over 240 bidding platforms, making it highly versatile and compatible. According to the vendor, this allows publishers to optimize their ad revenue across various ad formats, including Banner and In-stream Video, with future support for Native, In-App, and Out-stream Video.

Easy Copy & Paste setup: According to the vendor, HeadBidder offers a simple setup process for the Header Bidding Wrapper. Publishers can reportedly complete the setup with just a few clicks, and traditional 'waterfall' solutions can still be served as a backup or through Google Ads Manager integration.

Maximize yield: The vendor claims that HeadBidder helps publishers achieve an average revenue uplift of 30% by attracting higher bids for their digital ad inventory. By increasing competition for ad placements, HeadBidder aims to maximize the overall yield for publishers.

Minimal latency: According to the vendor, HeadBidder loads asynchronously using a CDN, potentially improving page latency and user experience. It performs auctions in the background, allowing page content to render first and minimizing disruption to the user's browsing experience.

Prebid.js and Google Ad Manager integration: HeadBidder offers automated integration with Prebid.js setup and Google Ads Manager, according to the vendor. This integration is claimed to enable publishers to easily create Google Ad Manager Orders and corresponding entities using the console. It also allows for price granularity and other settings directly within the console.

Header Bidding Video: According to the vendor, HeadBidder's wrapper supports video header bidding and the selection of auction winners. It integrates with ad servers, VAST cache servers, and video players, providing statistical records for video ad sales and potentially enabling publishers to make data-driven decisions.

Prebid.js and Amazon Publisher Services integration: HeadBidder facilitates integration of Prebid.js with Amazon Publisher Services (APS), according to the vendor. This integration is said to result in better demand from Amazon marketplace sellers and build competition between Prebid-driven and APS customers. Detailed reports are provided to track performance.