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Hopper HQ has proven to be a valuable tool for business owners, simplifying social media management and allowing users to easily plan, …
Starting at $19 per month
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What is Hopper HQ?
Hopper HQ is a social media scheduling and management platform specifically designed for Instagram. According to the vendor, it enables businesses and social media managers to efficiently plan, create, and schedule their Instagram posts in advance, potentially saving time and streamlining their Instagram...
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Basic
$19
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is Hopper HQ?
Hopper HQ is a social media scheduling and management platform specifically designed for Instagram. According to the vendor, it enables businesses and social media managers to efficiently plan, create, and schedule their Instagram posts in advance, potentially saving time and streamlining their Instagram marketing efforts. The product is said to be suitable for businesses of various sizes, including small startups to large enterprises. It caters to a wide range of professions and industries, such as social media managers, digital marketing agencies, influencers and content creators, e-commerce businesses, and brands across various sectors.
Key Features
Instagram Scheduling: According to the vendor, users can schedule Instagram posts in advance, including single-image, multi-image (carousel), and video posts. This feature allows users to add captions, hashtags, and location tags.
Content Calendar: The product offers a visual content calendar that allows users to manage and reschedule posts easily. The vendor claims that this feature helps maintain a consistent posting schedule without overlaps or missed posts.
Post Preview: Users can preview how their posts will appear on Instagram's feed or profile before scheduling. According to the vendor, this feature ensures that the content, formatting, and layout are as intended.
Hashtag Suggestions: Hopper HQ provides hashtag suggestions to optimize Instagram posts for discoverability. The vendor states that users can enter a keyword or topic, and the platform will generate relevant hashtags to choose from.
Post Analytics: The product offers detailed analytics for Instagram posts, including engagement metrics like likes, comments, and saves. According to the vendor, this feature helps users track the performance of their posts over time and make data-driven decisions to improve their Instagram marketing strategy.
User Roles and Permissions: Hopper HQ allows users to assign different roles and permissions to team members or clients. The vendor claims that this feature facilitates collaboration and efficient workflow management.
Instagram Stories Scheduling: Users can plan and schedule Instagram Stories in advance, including images, videos, stickers, text, and other interactive elements. According to the vendor, this feature ensures consistent and timely delivery of content.
Post Captions and Comments Management: The product allows users to create and save captions for easy reuse or editing. Users can also manage comments directly within the platform, ensuring timely responses and engagement.
Instagram Shopping Integration: Hopper HQ integrates with Instagram Shopping, enabling users to tag products in their posts and stories. According to the vendor, this feature makes it easier for followers to purchase products by linking them to e-commerce websites.
Post Approval Workflow: The product offers a post approval workflow feature for teams. According to the vendor, designated team members can review and approve scheduled posts before they are published, ensuring quality control and consistency in the shared content.
Hopper HQ Features
- Supported: Content Management
- Supported: Post Scheduling
- Supported: Multi-Account Management
- Supported: Reporting/Analytics
- Supported: Automated Publishing
- Supported: Customer Segmentation
- Supported: Campaign Analytics
- Supported: Campaign Management
- Supported: For Small Businesses
- Supported: Multi-Channel Marketing
- Supported: ROI Tracking
- Supported: Engagement Tracking
- Supported: Collaboration Tools
- Supported: Customer Engagement
- Supported: Social Media Monitoring
Hopper HQ Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based, iPhone, iPad |
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- Pros
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Hopper HQ has proven to be a valuable tool for business owners, simplifying social media management and allowing users to easily plan, schedule, and organize posts. Users have found it particularly beneficial when faced with busy schedules, as it provides a convenient solution to stay on top of their Instagram accounts. The software's ability to schedule a month's worth of posts in one day saves time and keeps all scheduled posts in one place, providing a sense of convenience and organization. Additionally, Hopper HQ's multi-platform scheduling feature has been a significant time-saver for users, enabling them to reach a wider audience with minimal effort. The ease of use and efficiency offered by Hopper HQ have led to improved team productivity, eliminating the need for manual posting and streamlining the process of scheduling posts. Overall, Hopper HQ has provided peace of mind to its users by offering time-saving benefits, ease of use, and effective management of multiple accounts.
Scheduling and Organization: Many users praise Hopper HQ for its ability to schedule posts and organize them in an aesthetically pleasing way. This feature is highly valued by numerous reviewers who appreciate the convenience it brings to their advertising and marketing requirements.
Simplicity and Ease of Use: The software's simplicity and ease of use are widely acknowledged by users. Multiple reviewers have expressed satisfaction with how convenient it is to set up and navigate, particularly for those with busy schedules.
User-friendly Interface: The user interface of Hopper HQ receives high praise from users, with many describing it as intuitive, easy to navigate, and having everything in the right place. Numerous reviewers appreciate that they can easily find and use the necessary features without any confusion or difficulty.
Lack of advanced scheduling features: Some users have expressed frustration with the limited scheduling capabilities in Hopper HQ. They mentioned that they cannot tag products in posts ahead of time and have to edit the post after it is published to add product tags. Additionally, some users found it difficult to schedule Story posts and wished for more automation options such as picking a range of dates and automatically pulling images from a specific directory.
Unreliable performance: Several users have reported experiencing constant disconnections with Hopper HQ, which made scheduling posts pointless if they had to constantly check if the scheduling tool was working. This issue has led to frustration and hindered their ability to effectively manage their social media accounts.
Limited analytics functionality: A number of users have mentioned that they are unable to see full data on Facebook and Twitter analytics within Hopper HQ. They expressed the desire for more comprehensive analytics features, including the ability to track engagement on their posts directly from the platform.