Horizon Loyalty Hub

Horizon Loyalty Hub, developed by HTK Limited, is a cloud-based software-as-a-service solution that aims to empower brands with data insights, machine learning, and loyalty marketing capabilities. The product is designed to assist businesses of various sizes in building and managing personalized loyalty programs, enhancing customer engagement, and driving customer retention. According to the vendor, Horizon Loyalty Hub is utilized by a wide range of industries, including marketing, customer service, retail, hospitality, telecommunications, insurance, utilities, and government.

Key Features

Horizon PlusPoint: An all-in-one solution for personalized customer and loyalty program management that helps businesses grow advocacy, revenue, and lifetime value. It provides personalized experiences for every customer and recommends the most suitable activities and rewards based on AI-powered insights.

Horizon SendSmart: Offers simple and powerful tools for marketing automation, seamlessly integrating with the rest of the Horizon suite. It enables a unified experience for customers and supports personalized, data-driven messages across email, SMS, push, and voice.

Horizon CXFlow: Provides intuitive tools for creating unique customer experiences. It drives value for both the business and the customer by personalizing each customer interaction on any channel. The feature also works with the existing tech stack to automate engagement more effectively.

Horizon One360: Acts as the customer data platform at the core of the Horizon suite. It unifies data across platforms and delivers actionable insights. The feature provides comprehensive customer profiles enriched with real-time insight and offers powerful segmentation tools for micro-targeted audiences.

Horizon AutoPilot: Offers advanced data storage and analytics with a fully featured BI stack and Machine Learning. It provides cost-effective data storage and powerful BI tools, using AI to make intelligent predictions and inform strategy. The feature includes proprietary models for predicting customer churn, customer lifetime value, and more.

Horizon SalesLift: Boosts sales revenue and profit margins with personalized, intelligently targeted promotions. It optimizes offers for the greatest impact and predicts customer discount sensitivity and likelihood to buy. The feature ensures that offers go to those who are most likely to respond.

Regular internal & external security testing: Horizon Loyalty Hub undergoes regular internal and external security testing to ensure the highest level of data security and protection for businesses and their customers.

Easier integration with existing systems: Horizon Loyalty Hub offers seamless integration with the rest of the company's technology stack, allowing businesses to leverage their data for loyalty marketing and customer engagement purposes.

Data management: Horizon Loyalty Hub provides businesses with tools and capabilities to refine and accelerate their strategy for unlocking the value in their customer data. It helps in building a single customer view (SCV) by consolidating all customer data in one place, accessible through role-based user permissions and an industry-standard software API.

Real-time data analytics and machine learning: Horizon Loyalty Hub enables businesses to leverage real-time data analytics and machine learning capabilities. It offers a data lake for storing and analyzing customer data at any scale, using Looker dashboards or other analytics tools. The feature also supports the potential of machine learning, allowing businesses to develop their own models for predicting customer churn, customer lifetime value (CLV), and more.