Hyllo

Hyllo is an offline analytics platform provided by Hyllo. According to the vendor, the platform is designed to measure the impact of online marketing campaigns on in-store sales. It aims to provide businesses of various sizes, ranging from small to large, with the necessary tools and insights to understand the offline behavior of their online audience. Hyllo caters to a range of professions and industries, including retail, e-commerce, marketing, advertising, and hospitality.

Key Features

Offline Analytics: According to the vendor, Hyllo allows businesses to measure the offline impact of online marketing campaigns and track the offline conversion of online audiences. It aims to determine when, where, from whom, and how often online campaigns drive real-world sales. The platform is designed to ingest data from multiple sources to help answer questions related to return on investment (ROI).

Unparalleled Offline Analytics: The vendor claims that Hyllo provides a complete set of insight metrics, cross-channel correlation, audience segmentation, and recommendation tools. They state that the platform aims to turn marketing data into marketing insights, helping businesses make informed decisions.

Instantly Understand the Offline Behavior of Your Online Audience: According to the vendor, Hyllo aims to provide businesses with a clear picture of which clients are converting and how often. They claim that the platform can potentially enhance the return on investment (ROI) of online marketing through the use of predictive analytics. The vendor states that Hyllo seamlessly integrates correlation, segmentation, and recommendation engines to provide businesses with a comprehensive understanding of their audience.

Online & Offline Bridged: The vendor claims that Hyllo allows businesses to see who responds to online campaigns by visiting offline locations. They state that the platform can pinpoint locations visited through the use of geolocation data. The vendor also claims that Hyllo enables businesses to segment and target customers based on offline analytics, bridging the gap between the offline and online worlds.

Measure the Offline Performance of Online Ad Spend: According to the vendor, Hyllo aims to help businesses identify their best clients and measure the return on investment (ROI) of online ad spend. They state that the platform can automatically obtain offline conversion metrics, allowing businesses to quickly measure the effectiveness of their online marketing efforts.

How It Works: The vendor states that Hyllo allows businesses to measure and improve their online marketing performance. They claim that the platform enables businesses to analyze customer views and visits, bridge online-to-offline behavior, and correlate, segment, and predict future success.