Ignite

Ignite, developed by Launch Labs, is an audience identification platform designed specifically for marketing agencies. According to the vendor, this software solution aims to help marketing agencies of all sizes capture and leverage valuable data about website visitors to optimize marketing campaigns and increase conversions. Ignite is said to be suitable for various professionals and industries, including marketing agencies, digital marketing professionals, advertising agencies, automotive dealerships, and e-commerce businesses.

Key Features

Audience Identification: According to the vendor, Ignite allows marketing agencies to identify and build audiences from website shoppers. It is claimed to provide insights into visitor demographics, shopping preferences, and purchase readiness.

Personalized Engagement: The vendor states that Ignite enables agencies to engage with unconverted leads through personalized offers. It offers features such as dynamic emails, on-site offers, conversion hub, and one-tap leads to deliver customized messaging to potential customers.

One-Tap Lead Generation: According to the vendor, Ignite's proprietary one-tap lead technology allows verified cell phone numbers to be sent directly into the client's CRM. This feature is said to streamline the lead generation process and help agencies generate leads on autopilot.

First-Party Data Optimization: The vendor claims that Ignite helps agencies leverage their client's first-party data to optimize and align their advertising efforts. By utilizing existing data, Ignite is said to ensure targeted and effective advertising campaigns.

Advanced Analytics: According to the vendor, Ignite provides a powerful clickstream data and events engine to boost website interaction. It allows agencies to analyze their audience, segment them, and use deep learning of website content to drive meaningful engagement.

On-Site Retargeting: Ignite is said to enable agencies to instantly deliver personalized and dynamic content to website visitors through on-site retargeting. This feature is claimed to ensure that visitors receive relevant offers based on their user profile and likelihood to purchase.

Email and SMS Messaging: According to the vendor, Ignite allows agencies to deliver personalized messages to website visitors through email and SMS messaging. By leveraging visitor profiles and audience scores, agencies can supposedly maximize the effectiveness of their communication.

Sales Attribution: Ignite is said to offer sales attribution capabilities, allowing agencies to track their sales with confidence. According to the vendor, it eliminates guesswork by connecting metrics from different vendors to provide detailed insights. Agencies can choose from six different attribution models.

Smart Pixel Integration: According to the vendor, Ignite's "Smart Pixel" integration helps agencies maximize their social campaigns by leveraging website traffic. It enables agencies to deliver rich media ads through platforms like Facebook, Instagram, and Google. The pixel is claimed to generate granular audience segmentation for impactful ad targeting.

Creative Engine: Ignite provides a Creative Engine that, according to the vendor, allows agencies to create custom-looking creative in minutes. With access to a wide range of vehicle images, backgrounds, and event logos, agencies can supposedly design eye-catching creatives without the need for graphic design expertise.