IMPGO

IMPGO is an Enterprise Marketing SaaS Solution that aims to meet the diverse needs of large enterprises. According to the vendor, this platform offers a range of features and tools that empower marketing professionals, sales professionals, and various industries such as real estate, healthcare, and retail. With IMPGO, users can streamline their social media management, execute direct mail campaigns, implement targeted email marketing strategies, manage digital assets, and collaborate with their teams. Additionally, IMPGO aims to ensure consistent branding across channels and provides customizable solutions to cater to the unique requirements of each client.

Key Features

Social Media: According to the vendor, users can design, schedule, and analyze posts across various social media platforms like LinkedIn, Facebook, and Pinterest. Collaboration on social media campaigns is also made easier.

Direct Mail Marketing: The vendor claims that users can instantly design custom postcards, brochures, and collateral that are delivered, opened, and responded to. This feature also provides tools to create attractive and effective direct mail campaigns.

Email Marketing: According to the vendor, users can target key accounts with messages that generate leads and grow sales. The platform enables the execution of global and local email campaigns with custom approval workflows.

Digital Asset Management: IMPGO provides a centralized repository for storing, organizing, and sharing digital assets. The vendor claims that users can easily access approved images, multimedia, sound, and other marketing assets.

Work Smarter: According to the vendor, IMPGO eliminates duplication of assets and ensures up-to-date collections. The platform offers intuitive searching, tagging, and other features to make asset management more efficient.

Enterprise Content Management: IMPGO manages and distributes unstructured content such as documents, accounting records, surveys, and product information. According to the vendor, this feature streamlines the lifecycle of information and automates various business processes.

Brand Management: The vendor states that IMPGO offers digital brand guidelines accessible to everyone. It provides logo and font libraries to ensure consistent branding.

Marketing Automation & Collaboration: According to the vendor, this feature simplifies collaboration between Sales and Marketing teams. Users can create engaging email campaigns, direct mail, and social media posts from a single platform.

Consistent Branding Across Channels: IMPGO aims to help achieve consistent branding and messaging across print, web, email, and social media. The platform provides design templates and automation tools for non-designers to create attractive campaigns.

Manage Digital Assets Effortlessly: According to the vendor, IMPGO allows for easy storage, organization, and sharing of digital assets. Users can access approved images, multimedia, sound, and other marketing assets effortlessly.