Influentials

Influentials is a platform provided by Influentials that aims to connect companies with influencers and content creators for influencer marketing campaigns. According to the vendor, this tool is suitable for companies of various sizes, from growing businesses to established brands. Marketing professionals, social media managers, brand managers, advertising agencies, and e-commerce businesses across different industries can utilize Influentials for recruiting micro-influencers, accessing data insights, and collaborating on multiple campaigns simultaneously.

Key Features

User Generated Content (UGC) Campaigns: According to the vendor, Influentials allows brands to connect with a network of over 20,000 creators to create authentic User Generated Content (UGC) campaigns that resonate with their audience. The vendor claims that leveraging UGC can potentially increase brand awareness, drive website traffic, boost customer engagement, improve SEO rankings, drive conversions, reduce content production needs, and enhance trust and authenticity.

Extensive Influencer Network: Influentials provides access to a growing network of verified influencers with thousands and millions of followers. The vendor claims that brands can easily find influencers that align with their brand and campaign objectives. Additionally, all influencers are pre-vetted and approved with built-in KYC verification.

Cross-Platform Campaigns: According to the vendor, brands can run influencer marketing campaigns simultaneously on various social media platforms, including Instagram, Facebook, TikTok, and YouTube. The platform offers insights on influencer performance per platform and provides comprehensive data on campaign performance, all in one place.

Data-Driven Campaign Management: Influentials facilitates data-driven campaign management and analysis for brands. The vendor claims that brands can access A-to-Z data insights and campaign performance metrics to ensure successful campaigns. They also state that an AI-driven campaign wizard helps brands set campaign goals for optimal reach and success.

Transparent Collaboration Process: According to the vendor, brands can establish their own network of trusted influencers using the Connections feature. Influencers can apply for campaigns on the marketplace and view campaign rewards upfront. The platform handles all negotiations, paperwork, and payments, ensuring a transparent collaboration process.

Moodboard and Marketplace: Influentials allows brands to add a moodboard to their campaign to communicate their desired creative direction to creators. The vendor states that brands can set rewards, and relevant influencers can apply for campaigns on the marketplace.

Payment and Payouts: Influencers can easily receive payments through the integrated payment portal, according to the vendor. They also claim that brands can use the one-click payout feature to pay all participating influencers easily and at once.

Campaign Insights and Reporting: Brands can access influencer performance insights, including audience data, demographics, engagement, growth, and more. The vendor states that brands can easily generate PDF reports with insights and performance data of all campaigns for company meetings.