TrustRadius Insights
Easy-to-Use Platform: Users have found Infor Marketing Resource Management to be a simple and easy-to-use platform that is highly …
Starting at $223.50 one-time fee
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What is Infor MRM?
Infor Marketing Resource Management is based on technology acquired with Orbis Global, an MRM vendor and platform acquired by Infor in 2012.
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Basic
$223.50
On Premise
one-time fee
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Competitors
- Tech Details
What is Infor MRM?
Marketing management with a single integrated platform supports marketing departments worldwide. This tool empowers users to orchestrate an array of marketing activities, encompassing everything from omni-channel campaigns to direct promotions.
The suite of tools provided by Infor MRM include digital asset management, to ensure creative resources are efficiently organized and utilized, wtih resources and projects coordinated while maintaining a clear overview of timelines and tasks. Infor MRM also helps users keep an eye on budgets and costs, so campaigns stay financially on track.
The creative approval process becomes more streamlined, facilitating collaboration across teams. Its capacity planning ensures optimal allocation of resources, preventing bottlenecks and ensuring smooth workflows. And its analytics offer insights into campaign performance and areas for improvement.
Infor MRM is presented as a comprehensive toolkit that empowers marketing teams to achieve greater efficiency, coordination, and success across all facets of campaigns.
Infor MRM Competitors
Infor MRM Technical Details
| Deployment Types | On-premise |
|---|---|
| Operating Systems | Windows |
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
Easy-to-Use Platform: Users have found Infor Marketing Resource Management to be a simple and easy-to-use platform that is highly customizable. This has made it an excellent product for any business, according to multiple reviewers.
Positive Employee Feedback: According to the reviewer, the implementation of Infor MRM in their organization has received positive feedback from employees. Several users have reported that Infor MRM has helped them locate important items such as paystubs and manage tax deductions effectively.
Marketing Analytics and Calendar Functions: The built-in marketing calendar and analytics functions of Infor MRM are very useful for managing and understanding campaigns' successes and failures. Multiple reviewers think that these features provide valuable insights into their marketing efforts.
Performance issues: Some users have reported experiencing performance issues while using Infor MRM, although they are not entirely sure if the software is directly responsible for them.
Clunky editing: Several users have found that editing individual files in Infor MRM can be a bit clunky, making it difficult to navigate at first.
Slow file system: Many reviewers have mentioned that the file system in Infor MRM is slow and not very intuitive, requiring the user to open multiple windows or tabs just to delete or rename files.