TrustRadius Insights
Users have found that InGo is an invaluable tool for networking at in-person events. Its seamless integration allows them to start …
Starting at $1,000 per month
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What is InGo?
InGo is a referral marketing platform developed by InGo, Inc. that aims to assist businesses in driving more referrals, increasing customer retention, and reducing marketing costs. According to the vendor, InGo allows companies of all sizes to leverage their community and amplify their marketing efforts....
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Basic
$1,000
Cloud
per month
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is InGo?
InGo is a referral marketing platform developed by InGo, Inc. that aims to assist businesses in driving more referrals, increasing customer retention, and reducing marketing costs. According to the vendor, InGo allows companies of all sizes to leverage their community and amplify their marketing efforts. It is utilized by various professionals and industries, including event organizers, marketing professionals, sales professionals, business development professionals, as well as associations and non-profit organizations.
Key Features
Community Referral Marketing: According to the vendor, InGo enables businesses to amplify the reach of their experiences by notifying their community when their connections download white papers, attend events, or participate in other experiences. This feature is said to help increase engagement, generate more leads, and drive growth.
Grow Your Community: The vendor claims that InGo helps businesses decrease their cost to acquire new customers by turning existing customers into advocates who refer their connections. They say this feature allows businesses to continuously grow their community and increase their reach and influence in the market.
Track Growth and Performance: InGo provides detailed tracking and analytics to measure the growth and performance of each advocate, click, and acquisition, according to the vendor. They state that this feature allows businesses to understand the ROI of their referral marketing efforts and make adjustments to maximize their results.
Get 3X More Event Attendees: According to the vendor, InGo helps businesses increase event attendance by enabling current attendees to influence others through community referral marketing. They claim this feature allows businesses to expand their audience and create a buzz around their events, leading to higher attendance rates.
Automate Messaging to Registrants: InGo offers a messaging automation feature that, according to the vendor, allows businesses to customize email messaging and cadence to their event attendees. They state that by automating the messaging process, businesses can save time and effort while ensuring effective communication with their registrants.
Manage Event Performance: InGo provides a comprehensive event performance management feature, according to the vendor. They claim that businesses can review important event metrics, access growth widgets, and invite connections, enabling them to make data-driven decisions to enhance attendee experience and drive better results.
Easy Installation with Widget Snippets: InGo offers easy installation with widget snippets that can be embedded in the registration flow of a company's website, according to the vendor. They state that this feature ensures a smooth implementation of InGo and enables businesses to leverage its referral marketing capabilities without significant technical challenges.
Integration with Leading Event Management Solutions: InGo integrates seamlessly with leading event management and content marketing solutions, according to the vendor. They claim that businesses can leverage their existing systems and enjoy the flexibility InGo offers, even if integration is not required.
InGo Features
- Supported: Automated Publishing
- Supported: Contact Management
- Supported: Keyword Filtering
- Supported: Conversion Tracking
- Supported: Content Management
- Supported: Registration Management
- Supported: Social Promotion
InGo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Users have found that InGo is an invaluable tool for networking at in-person events. Its seamless integration allows them to start connecting with peers well in advance of the event, resulting in meaningful connections and collaborations. The automated features of InGo have received high praise for their ability to inform peers about event attendance and encourage them to join, leading to increased event participation and engagement. Customers appreciate the consistent support provided by the InGo team, with weekly meetings ensuring that the product meets their specific needs. InGo has proven to be a solid performer in terms of social registration, organic promotion, and overall conversions, playing a key role in the successful acquisition of registrants for events. Users have described working with the InGo team as fantastic, noting their excellent support and assistance whenever questions arise. Furthermore, the monthly check-ins from InGo have been highly beneficial, providing users with updates on new products and sharing implementable ideas that enhance their overall experience with the platform.
Easy to Use and Supportive Team: Reviewers have consistently mentioned that InGo is super easy to use, especially after receiving a detailed walkthrough from the support team. They appreciate the quick response time and prompt answers to their questions. The thoroughness of the walkthroughs provided by InGo's support team has made the setup process a breeze for users.
Powerful and Customizable: Many reviewers have highlighted the powerful and customizable nature of InGo, which they find particularly beneficial for large events and generating paid conversions. This flexibility allows users to adapt InGo to their specific marketing needs and optimize its performance according to their goals.
Convenient Social Media Marketing Capabilities: Several users have emphasized the convenience of InGo's social media marketing capabilities, especially for marketing teams with limited resources. They appreciate how it simplifies their efforts in leveraging social media platforms for organic lead generation.
Confusing Analytic Descriptions: Some users have found the analytic descriptions in InGo to be confusing initially, but they did not consider it a significant drawback.
Non-intuitive Event Setup: According to some users, the event setup in InGo is not intuitive and requires additional guidance or tutorials from colleagues to create an event successfully.
Quirky Backend and Naming Schemes: Several users have mentioned that the backend and naming schemes of InGo can be quirky, which may take some time for new users to get used to.