Overview
What is Kochava?
Kochava is a mobile attribution and analytics platform for enterprises.
It supports a fantastic data market that places a premium on mobile devices.
It facilitates an excellent data market that prioritizes mobile devices.
Kochava - the Good, the Bad and the Ugly
Great product for link tracking and attribution
Pricing
What is Kochava?
Kochava is a mobile attribution and analytics platform for enterprises.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is Kochava?
Kochava Video
Kochava Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
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Reviews and Ratings
(20)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users of Kochava have found the software to be invaluable for a wide range of use cases. One of the key benefits is its ability to simplify mobile attribution and improve the allocation of ad dollars. Users have reported being able to cut out fraud and gain more accurate insights into their marketing efforts, allowing them to optimize their campaigns and achieve better results. Another important use case is deep linking, which enables users to guide their customers to specific pages within their app, enhancing the overall user experience. Kochava also helps with push notifications, allowing users to send targeted messages to engage and re-engage their app users. Additionally, the software provides comprehensive analytics and data analysis capabilities, enabling users to track app installs and sources accurately, monitor daily volume, and optimize campaign spending for better ROI. The platform's holistic attribution and analysis features have been praised by users as they reduce reporting duplication that occurs when relying on numerous partners. Other notable use cases include in-app event tracking, MAU/DAU analysis, and audience building based on in-app behavior. Overall, Kochava has become a go-to solution for mobile marketers looking to drive success through efficient attribution, smart targeting, and data-driven decision-making processes.
Reliable and Comprehensive Attribution Tracking: Many users have praised Kochava for providing reliable and comprehensive attribution tracking. They appreciate the ability to track campaign spending and improve conversion rates using the platform's robust tracking capabilities. Outstanding Customer Service: Several reviewers have highlighted the outstanding customer service provided by Kochava. Users find their representatives to be responsive, friendly, and prompt in their responses. The exceptional support enhances the overall experience with the tool and sets Kochava apart from other software vendors. Ease of Use and User-Friendly Setup Process: A common sentiment among users is that Kochava is easy to use and has a user-friendly setup process. They find it simple to implement on web pages and mobile apps, making it convenient for them to get started quickly. This ease of use contributes to a positive user experience with the platform. Overall, reviewers appreciate Kochava's reliable attribution tracking, outstanding customer service, and user-friendly nature of the platform.
Outdated and Clunky User Interface: Several users have expressed frustration with the outdated and clunky user interface of Kochava. They find it difficult to navigate and understand, as it shows too much overwhelming information. Furthermore, some users have mentioned that the interface undergoes frequent changes, requiring them to learn the new UI on their own or receive updates by logging in.
Lack of Adequate Documentation: Users have complained about the lack of sufficient documentation provided by Kochava. This makes it challenging for them to set up certain functionalities, resulting in a difficult setup process that often requires extensive support from the Kochava team. The presence of different partner requirements further complicates this process.
Limitations in Analytics Functionality: Some users have highlighted limitations in the analytics functionality of Kochava. They mention that there are restrictions on the number of IDs that can be used in the explorer, forcing them to build queries instead. Additionally, they find it frustrating when the analytics interface resets whenever the page refreshes, leading to interruption and inconvenience during data analysis.
Users highly recommend Kochava for mobile app advertising. They suggest utilizing someone with SQL knowledge to fully leverage the capabilities of Kochava. It is advised to have a good understanding of the data that will be received from Kochava. These recommendations highlight the effectiveness of Kochava for mobile app advertising and emphasize the importance of utilizing SQL knowledge and understanding data for optimal use of the platform. Users also praise Kochava's customer service and find its user experience easy, making it a valuable choice for organizations doing mobile advertising.
Attribute Ratings
Reviews
(1-3 of 3)- It is a very comprehensive attribution tracking solution that can monitor both mobile apps and web versions, includes an organized dashboard that provides us with important data.
- Team members had a hard time getting started with this tool, setup was a bit challenging at first, but customer support has been excellent.
- This tool is wonderful for making a large number of files and procedures more practical and efficient in a simple way. It's also great for speeding up our decision-making and having control over multiple files simultaneously.
- It's crucial to allow us to examine and track intelligent relationships that can be used to assess the performance of the marketing process.
- It offers a number of benefits, including the ability to collect all campaign performance data and track how much money we spend on our campaigns.
- To increase conversion, we can take advantage of Kochava's app connections and QR codes.
- It provides us with real-time analytics and good reporting through Kochava BI and third-party solutions.
- Influ2 and AnalyticOwl
- Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.
- Getting started with Kochava was not easy for the team members, and setup was a bit difficult at first, but customer support has always been available.
- Kochava is perfect for making a large number of files and processes more practical and efficient in a simple way, which is not useful for optimizing our decision-making process and having better control over several files at the same time.
- Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
- Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
- We can also use Kochava's app links and QR codes to boost our conversion.
- Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.
- Influ2 and AnalyticOwl
Kochava - the Good, the Bad and the Ugly
- Tracks attributed installs and events
- Customer service is not bad
- Hard to pull reporting
- often tracking issues, and advertisers seem to have a hard time integrating
- lack of visibility on many events, and poor fraud detection
- We have had issues with quality due to the poor reporting
- Lost several opportunities based on lack of visibility
- not user friendly dashboard, and therefore harder to use than other common platforms