Lead Guerrilla

Lead Guerrilla is a marketing automation platform offered by 1CRM Systems Corp. According to the vendor, this platform is designed to help businesses track and engage with website visitors, capture leads, and nurture them through the sales funnel. It provides a range of features including social CRM, analytics, multi-channel campaigns, landing pages, contact management, web forms and tracking, dashboards and reporting, and advanced marketing techniques. The product is suitable for businesses of all sizes, from small startups to large enterprises. It is used by B2B marketing professionals, sales teams, digital marketers, e-commerce businesses, and software and technology companies.

Key Features

Social CRM: According to the vendor, Lead Guerrilla offers a Social CRM feature that allows users to track customer activity across websites, Twitter, live chat, web forms, and email. This feature assists in determining lead scoring and enables personalized multi-channel campaigns.

Analytics: The vendor claims that Lead Guerrilla provides analytics capabilities to track and analyze marketing progress. Users can visualize their marketing performance through a heads-up dashboard and generate custom or predefined reports to gain insights into audience interests and preferred channels.

Marketing: Lead Guerrilla is said to be a marketing automation system that helps businesses streamline their marketing efforts. It organizes website, social media, text, and email communications into a single, intuitive platform, allowing for efficient multi-channel campaigns.

Multi-Channel Campaigns: According to the vendor, Lead Guerrilla enables users to send automated emails, tweets, and text messages. The system tracks customer activity across various channels, including websites, Twitter, live chat, web forms, and email, enabling lead scoring and personalized dynamic content.

Landing Pages: The vendor states that Lead Guerrilla allows users to create landing pages and forms from scratch or using ready-made templates. It offers features such as visitor history tracking, A/B testing, and personalized dynamic content to optimize lead conversion.

Contact Management: According to the vendor, Lead Guerrilla provides contact management capabilities, allowing users to segment contacts based on categories, points, and stages. This enables the design of targeted campaigns for specific client segments and synchronization of contacts with CRM systems.

Web Forms, Tracking & Lead Scoring: Lead Guerrilla is said to enable users to design dedicated landing pages and embed forms in existing web pages. The system also offers website tracking to capture visitor activity, build contact history, and assign lead scoring based on various actions.

Dashboards & Reporting: The vendor claims that Lead Guerrilla provides a highly informative heads-up dashboard that visualizes marketing progress. Users can create custom or predefined reports to gain insights into audience interests and preferred channels, helping them make data-driven marketing decisions.

Advanced Marketing Techniques: According to the vendor, Lead Guerrilla offers advanced marketing techniques such as progressive profiling, account-based marketing, segment-specific messaging, and dynamic content across multiple channels. These features are aimed at helping businesses personalize their marketing efforts and improve engagement.