LeadCloud

LeadCloud is a data integration platform designed to connect the marketing industry, specifically targeting insurance carriers and large advertisers. According to the vendor, LeadCloud enables instant and scalable connections between digital vendors, supporting the buying and selling of leads, calls, clicks, and real-time rates. It has been used by a variety of professions and industries, including insurance carriers, advertisers/buyers, and publishers/sellers.

Key Features

Data Integration Platform: According to the vendor, LeadCloud serves as a data integration platform, facilitating connections between insurance carriers, large advertisers, and their digital vendors. It supports the buying and selling of leads, calls, clicks, and real-time rates, with over 10,000 unique integrations since its founding in 2013.

Direct and Marketplace models: LeadCloud offers both direct integrations and a Marketplace service for centralized contracting and billing. According to the vendor, advertisers and buyers can choose to contract directly with partners or utilize the Marketplace to simplify purchasing, allowing them to buy from multiple sellers instantly using one agreement with LeadCloud.

Comprehensive Delivery Support: LeadCloud provides comprehensive delivery support through dedicated Account Management teams, Q/A & Testing teams, and full Tableau-based reporting services. According to the vendor, this ensures a seamless purchasing and optimization experience for buyers, supporting leads for thousands of agents through a custom agent portal.

Instant Integration: According to the vendor, LeadCloud enables instant integration for lead buyers, connecting them instantly to all lead sellers and service providers within the platform without requiring individual integrations. It offers a simplified integration process, supporting various posting methods such as XML, SOAP, REST, JSON, AVRO, and protobuf.

100% Transparency: According to the vendor, LeadCloud ensures complete transparency for buyers, allowing them to choose the sellers and service providers they want to work with. It offers a Direct Platform option where buyers and sellers can contract directly, with LeadCloud acting as the intermediary. The Marketplace Platform option enables buyers to buy from multiple sellers instantly using one agreement with LeadCloud.

Stable, Secure, Scalable: LeadCloud is delivered through Amazon Web Services (AWS), specifically the Amazon Elastic Compute Cloud (EC2) service, ensuring stability, security, and scalability. According to the vendor, AWS provides multiple layers of operational and physical security for data, making it a secure and durable technology platform.

Unlimited Growth: According to the vendor, LeadCloud enables unlimited growth for lead buyers by constantly finding and adding new lead sources and third-party services to its platform. It opens up the Long Tail Supply and Services market, allowing large lead buyers to access a wider range of suppliers and optimize their lead performance.