Overview
What is Leadfeeder?
Leadfeeder is a B2B sales tool that shows organizations which companies are visiting their website. It integrates into the user’s CRM and shows information on leads’ visit data straight in Salesforce, Pipedrive or any other supported CRM. By installing Leadfeeder's…
Leedfeeder Review
Leadfeeder is a great tool! Incredible value right off the bat.
Leadfeeder delivers accurate analytics, a robust tagging system and powerful connection with Google Studio Connector
Real-time visibility into which companies are interest in our solution (+ great with Pipedrive)
Understanding your website traffic with ease
Solid Tool For Market Intelligence, Website Insight, & Direct Outbound Leads
Leadfeeder is a great value for the price
Quality conversions with minimal effort
Great for B2B companies implementing ABM
Lead Generation for B2B businesses
Leadfeeder - good for seeing who is on your company's website
Leadfeeder - a game changer to gain intelligence and fuel your outbound efforts
Pricing
What is Leadfeeder?
Leadfeeder is a B2B sales tool that shows organizations which companies are visiting their website. It integrates into the user’s CRM and shows information on leads’ visit data straight in Salesforce, Pipedrive or any other supported CRM. By installing Leadfeeder's tracking script, your…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
13 people also want pricing
Alternatives Pricing
What is Clearbit?
Clearbit is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects. The product integrates with a number of tools including Salesforce, G Suite, Outlook, HubSpot, Marketo, Zapier, Segment,…
What is Referral Factory?
Plug-and-play software to build and track customer referral programs, officially certified by HubSpot.Offers a drag-and-drop campaign builder and advanced white label customisation without writing a line of code. Includes access to 100+ editable referral program templates, designed by marketing…
Product Demos
Leadfeeder & Pipedrive Integration demo
What is Lead Engagement Timeline in Leadfeeder? | LET Overview
Leadfeeder | Our #1 Lead Generation Marketing Tool
Lead generation: 30-second demo video of Leadfeeder
Product Details
- About
- Integrations
- Competitors
- Tech Details
What is Leadfeeder?
Leadfeeder is a B2B sales tool that shows organizations which companies are visiting their website. It integrates into the user’s CRM and shows information on leads’ visit data straight in Salesforce, Pipedrive or any other supported CRM.
By installing Leadfeeder's tracking script, your website will be monitored for visits from companies in close to real-time (fresh leads appearing in your account every hour.)
The vendor’s value proposition is that Leadfeeder’s simple interface and timely data enables some of their users to close deals in the first weeks of their trial!
Leadfeeder Screenshots
Leadfeeder Video
Leadfeeder Integrations
Leadfeeder Competitors
- Lead Forensics
- Albacross
- LeadInfo
Leadfeeder Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Leadfeeder Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 30% |
Mid-Size Companies (51-500 employees) | 40% |
Enterprises (more than 500 employees) | 30% |
Comparisons
Compare with
Reviews and Ratings
(48)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Leadfeeder is a powerful tool that offers a range of use cases for businesses across various departments. One of the primary use cases of Leadfeeder is in lead generation and sales. Sales teams can utilize the sorting features to gain insights into companies that have visited their website, identifying potential new leads. By understanding which pages these companies have viewed and how often they engage, sales teams can tailor their outreach efforts and target decision-makers with specific advertising and meeting setups.
Leadfeeder also proves valuable for marketing teams by providing actionable insights. By analyzing website traffic data, marketing teams can understand what products or services are attracting the most interest from visitors and make data-driven decisions on their marketing strategies. Additionally, Leadfeeder supports account-based marketing by identifying prospects who visit the website, enabling personalized outreach.
The integration with Google Data Studio allows for customized daily traffic analysis, giving organizations even more flexibility in monitoring and understanding their website visitors. This helps save time on research as Leadfeeder provides information on what companies are looking for, assisting both sales and marketing teams in finding and engaging with leads effectively.
Overall, Leadfeeder plays a pivotal role in lead generation programs, helping businesses identify potential customers who may not directly contact them. With its real-time visibility into website visitors, comprehensive insights into visitor behavior, and integration capabilities with other platforms such as Salesforce and Mailchimp EMS, Leadfeeder empowers organizations to optimize their sales and marketing efforts, resulting in increased revenue and improved customer experience.
Leadfeeder's ability to track website traffic and identify prospects: Many users have found Leadfeeder's feature of tracking website traffic and identifying potential leads to be extremely useful. They appreciate being able to see the company name, related contacts, and LinkedIn contacts of the visiting companies, which helps with lead scoring, contact identification, lead qualification, lead engagement, and prospecting.
Integration with Zoho and Salesforce: Several reviewers have praised Leadfeeder for its seamless integration with programs like Zoho and Salesforce. This integration makes it easy for users to connect with their CRM and attribute activity to specific leads, contacts, or accounts. The two-way connection with Salesforce in particular has been highly beneficial for tracking leads and contacts' activities on their site.
User-friendly interface and user management system: Many users have mentioned that Leadfeeder's user interface is intuitive and easy to navigate. They appreciate the simplicity of the platform's design, which allows them to quickly find the information they need. Additionally, users have highlighted Leadfeeder's user management system as a valuable feature that helps keep everything organized by allowing them to assign companies to other team members.
Cons:
- Poor lead management options: Some users have suggested separating leads marked as 'poor' to clear the visual field and combining duplicate locations, IPs, or names for better organization.
- Difficulties in reaching out to specific contacts: Several reviewers mentioned that reaching out to the right person from larger companies or governments can be challenging and time-consuming.
- Limited integration and functionality: Users have expressed a desire for better integration with tools like ActiveCampaign and Salesforce, as well as features such as team collaboration, Slack alerts, real-time alerts, improved export functionality, enhanced lead activity tracking, and better integration capabilities with sales tools.
Many users recommend trying Leadfeeder, especially for companies involved in e-commerce. They believe that Leadfeeder provides valuable lead information that can't be found in other tools. Users also recommend Leadfeeder for its easy lead tracking and daily overview of leads. Additionally, users suggest using Leadfeeder to identify website visitors and their companies, making it a useful tool for sales and marketing departments. Finally, users highlight that Leadfeeder is suitable for any company looking to understand their website traffic and is a good value for money.
Attribute Ratings
Reviews
(1-11 of 11)Leadfeeder is a great tool! Incredible value right off the bat.
- Lead Qualification
- Lead Engagement
- Prospecting
- None! Great tool!
Leadfeeder delivers accurate analytics, a robust tagging system and powerful connection with Google Studio Connector
- Identifying names of companies visiting website
- Industry organization
- Analytics integration with Google Data Studio
- It would be great to be able to integrate with ActiveCampaign and see the companies visiting the page in ActiveCampaign
Real-time visibility into which companies are interest in our solution (+ great with Pipedrive)
- Our Success Team knows when current customers are looking at our pricing or comparison pages. This helps us reach out and improve customer experience – ultimately helping reduce churn.
- Our Marketing Team takes visitation data to help score accounts based on interest level.
- Our Sales Team uses the data to see specific pages the account finds interesting. For example if they visit a specific feature page we know they may be looking for a solution in that area. Additionally, you can tag each visitor with custom fields so your team knows which rep is on which account. The latest integrations also make it easy to see if you have a current opportunity or customer with any of the accounts as they all sync up quite nicely.
- Identifying Companies on your Website
- Providing Context (Source, Pages Visited, Location, Time on site)
- Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.
Understanding your website traffic with ease
- Account/visitor identification
- Lead scoring
- Contact identification
- Traffic visibility
- Prospects connect
- Strategy development
Remarketing ads obviously help but getting the sense of who is visiting our site & what pages they are visiting gives us insight about the quality of our site, about our market, and for potential targeted outbound efforts as well.
It helps with market intelligence and lead generation.
- Shows you organizations that visited your site
- Shows you the exact "path" visitors took on your site (even across multiple sessions of visiting)
- Gives some data on geography and market industry segments visiting your site
- Obviously if you are selling to larger companies or governments, it can be a shot in the dark as to whether you can hit outbound on the right person from the org who visited your site so it can be a time suck in that regard - - low certainty
It's also good for marketing teams who want to understand how well their site is attracting the right kinds of traffic and if the site is funneling people along the right paths for them to see the content most relevant to them.
Leadfeeder is a great value for the price
- Close more sales
- Find people who have visited our website that did not directly contact us
- Get us to decision makers in companies
- Better export functionality.
Quality conversions with minimal effort
- Visually allows you to track what companies/contacts are coming through on website traffic.
- Organize and rate the quality of new and current leads.
- Connect with programs like Zoho allowing us to easily intergrade our CRM with the information.
- Once a lead is marked or noted as "poor", place those leads in a separate location to clear the visual field.
- Combine clearly duplicate locations/IPs/or names.
Great for B2B companies implementing ABM
- Account based marketing
- IP lookup
- Simple UI
- Team management
- Track usage by team members
- Team collaboration
- Time range filter is funky, sometimes confusing
Lead Generation for B2B businesses
- Displaying the company and location as well as employees at the company to make it easier to find the right person to contact
- You can use LinkedIn Sales Navigator to be able to contact them directly on LinkedIn
- It shows all the pages visited so the sales team can advertise the right product
- The user management within Leadfeeder is easy to use as you can assign a company to another user and keep everything organized
- I would like to see the countries in separate columns to easily identify where the visitors coming from
- Website traffic by company.
- Website traffic by location.
- Website traffic by duration.
- Alerting departments in various ways.
- Slack integration alerts would be nice.
- Tying in Salesforce owners (vs always manually assigning).
- Real-time alerts (vs the day after).
- Leadfeeder provides anonymous IP tracking to identify prospects coming to our website. It provides us with company name, related contacts found on Leadfeeder, and LinkedIn contacts related to the company visiting the site.
- Leadfeeder provides internal workflow tools to enable a sales team to assign leads to particular users. This feature is very helpful and makes sure our entire sales team is aligned on who is responsible for each lead that comes through to our site.
- Leadfeeder connects to Salesforce, allowing us to attribute activity specifically to a lead, contact, or account in Salesforce. The two-way connection is a great way to see what our leads and contacts in Salesforce are doing on our site.
- Right now, I see no areas of improvement for Leadfeeder. This product is very solid and I will update my review if anything changes within the next few months.