Leadtrax

Leadtrax, developed by Lantrax, Inc., is a lead management, routing, and automation solution specifically designed for real estate brokers. This software caters to small, medium, and large real estate companies, serving professionals in the real estate industry such as brokers, agents, teams, and other real estate professionals.

Key Features

Lead Capture: According to the vendor, Leadtrax offers automated lead consolidation from multiple sources using Lead Capture API and email parsing technology. It seamlessly integrates with various lead generation partners like Zillow, Buyside, ReadyChat, Realtor.com, and Homes.com. The software simplifies lead collection, assignment, sales cycle management, and follow-up.

Lead Assignment: The vendor claims that Leadtrax automates lead distribution to sales associates using round-robin or broadcast assignment rules. It provides the flexibility to set time limits for lead acceptance and track acceptance times. The software also enables tracking of multiple inquiries and offers detailed information on lead assignment.

Accountability: According to the vendor, Leadtrax ensures accountability by implementing automated progress checks for sales associates and assigned leads. It aims to facilitate prompt responses and consistent follow-ups to optimize lead conversion. The software provides visibility into the performance of sales associates, business partners, and lead sources.

Lead Management: The vendor highlights that Leadtrax streamlines lead management by consolidating all real estate leads into a single solution. It automatically imports new leads and existing leads for comprehensive tracking. The software also facilitates lead qualification, ranking, and assignment to the appropriate agents or business partners.

Incubation and Follow-up: Leadtrax, as claimed by the vendor, facilitates lead matching with agents or business partners and supports incubation of potential leads for future follow-up. Agents and loan officers can conveniently view, update, and set follow-up tasks using web and mobile devices. The software also provides insightful reports to monitor lead performance and enhance business closure.

Lead Tracking and Profitability: The vendor asserts that Leadtrax enables comprehensive lead tracking and identifies profitable lead sources and high-performing agents. It offers detailed monitoring of lead source profitability, associate performance, and branch office performance. The software empowers data-driven decision-making by providing valuable insights into lead performance.

LeadTrax Basic Plan: Leadtrax offers a Basic Plan tailored for small brokers or teams seeking to automate lead collection, assignments, and follow-ups. The plan includes pre-built business rules and auto lead-collection web services. Additional features encompass email support, lead submission web service, and LeadTrax uMail for drip marketing.

LeadTrax Pro Plan: The vendor states that the Pro Plan caters to companies requiring customized business rules for assignments and follow-ups. It provides advanced reporting features to optimize lead returns. The plan encompasses additional functionalities like custom business rules, email parsers, and increased monthly email sends.