LeadWire

LeadWire by Optivon, LLC is an SMS and MMS marketing platform designed to assist businesses in connecting with their audience through text messaging campaigns. According to the vendor, this software solution caters to businesses of various sizes, from small startups to large enterprises, and offers a versatile set of features to enhance customer engagement and drive sales.

Key Features

SMS & MMS Campaigns: According to the vendor, LeadWire allows users to reach a large number of customers simultaneously through SMS and MMS messaging. Users can send time-sensitive marketing campaigns, including sales events, discount coupons, and general marketing notifications. The platform supports the inclusion of text, images, videos, and links in messages.

Customer Acquisition: LeadWire offers customer acquisition tools that integrate with users' websites and allow the generation of QR codes for contact synchronization. According to the vendor, users can create subscription forms and generate opt-in keywords for contacts to subscribe to their marketing campaigns by texting a specific keyword to their telephone number.

Two-Way Messaging: According to the vendor, LeadWire expands customer service channels by enabling 1-on-1 conversations with customers. Users can engage in two-way messaging and respond to customer replies to their campaigns.

Audience Segmentation: LeadWire allows users to reach specific audiences by segmenting their contacts. Users can add custom fields to store additional customer data and utilize this data to filter campaigns and target the appropriate audience, as stated by the vendor.

Discount Coupons: According to the vendor, LeadWire enables users to create and manage discount coupons to incentivize customers to subscribe to their text campaigns. The platform also provides a coupons portal for coupon redemption and gaining insights.

Powerful Reporting: LeadWire offers comprehensive reporting features, allowing users to access campaign performance and delivery rate reports. According to the vendor, users can view click-through rate (CTR) analysis for campaigns with shortened URLs and analyze survey campaign results using data visualization tools. Reports can be exported to CSV files for further analysis.

Campaign Scheduling: Users can schedule campaigns for automatic delivery by choosing a specific date and time. According to the vendor, users receive a confirmation when all messages are sent.

Subscriber Search: LeadWire provides a search feature that allows users to find subscribers in each audience using phone numbers or names. Users can easily update or remove subscribers manually, according to the vendor.

Save Campaigns as Drafts: According to the vendor, LeadWire allows users to save campaigns as drafts for future sending. Users can resume working on drafts and send them at a later time.

Opt-Out Reports: LeadWire provides opt-out reports that display the number of subscribers who have opted out of campaigns by audience. Users can adjust their messaging strategies accordingly, as stated by the vendor.