LESA

LESA is a video inventory and digital marketing platform designed to convert shoppers into buyers, according to LESA Automotive. It provides cost-effective tools for dealerships to showcase their inventory on various platforms such as dealer sites, YouTube, Facebook, Cars.com, AutoTrader, and more. LESA also offers a Dealer Video Suite that allows sales teams and BDC to create and maintain personal connections with customers. This versatile solution is suitable for automotive dealerships, real estate agencies, marketing and advertising professionals, sales teams, and business development centers (BDC).

Key Features

Video Merchandising Solutions: LESA provides video apps that help convert shoppers into buyers by showcasing inventory on various platforms such as dealer sites, YouTube, Facebook, Cars.com, AutoTrader, and more.

Automotive Video Pioneer: LESA is the leading provider of full-motion video in the automotive dealer industry. Over 10 million LESA videos have been created since its inception, with an 80% completion ratio average for a 2-minute video, indicating high consumer engagement.

DIY or Outsource: LESA's apps are designed to be used in-house by dealer employees. LESA also offers a network of certified video partners for high-quality video production. Dealers can choose to shoot their own videos and still access all the features offered by LESA.

Speed to Market: Walkaround videos with VoiceOver appear on the dealer's site within 2 hours of uploading to LESA. LESA's app offers a "one-and-done" syndication feature, automatically uploading photos and videos to top third-party car shopping sites. Quick turnaround time ensures inventory is showcased promptly to potential buyers.

Intelligent Reporting: LESA provides in-depth and real-time statistics on video performance. Monthly reports are sent directly to the dealership, and integration with Google Analytics and VistaDash is available. Comprehensive reporting offers insights into the effectiveness of video marketing efforts.

Authentically Human Customer Support: LESA offers customer support from real, live human specialists. Support is available through various channels, including website chat, phone, and email. Customers can expect to reach a human support specialist during normal operating hours.

Engage Users & Increase Page Views: LESA's video apps provide a virtual showroom experience, increasing website page views and session durations. Video content engages shoppers and allows them to explore vehicles in detail without the presence of a salesperson. Increased engagement and longer website visits ultimately drive sales traffic to the dealership.

Vehicle Feature Videos: LESA's feature videos combine OEM vehicle videos with walk-around videos, providing comprehensive information to customers. Feature videos can include how-to videos, vehicle feature highlights, and vehicle overviews. The feature videos are tailored to specific makes and models, enhancing the customer's understanding of the vehicles.

Ultra 360 Spin: LESA's Ultra 360 Spin technology offers seamless and smooth visibility into the condition of a vehicle, inside and out. The technology allows customers to view numerous angles of the vehicle with the swipe of a finger or click of a mouse. AI spotlight technology enables customers to zoom in on important car details, providing a transparent and immersive viewing experience.

Automated Social Media: LESA's Automated Social Media tool allows dealerships to post inventory videos automatically on Facebook, Instagram, and Google My Business. Posting inventory videos on multiple platforms simultaneously increases engagement and reach. The tool saves time and effort by streamlining the social media posting process.