ListenLoop

ListenLoop is a demand generation and account-based marketing platform provided by Integrate. According to the vendor, it aims to assist B2B marketers in effectively targeting and engaging their ideal customers through personalized display advertising campaigns. The platform is designed to cater to small, medium, and enterprise-level B2B organizations, and is commonly used by marketing operations professionals, revenue marketing professionals, event marketing professionals, as well as B2B marketers in the technology and financial services industries.

Key Features

Demand Generation: According to the vendor, ListenLoop enables B2B marketers to generate demand and drive engagement with personalized display advertising campaigns. Marketers can easily create and launch campaigns using pre-built templates and customizable ad creative. The platform offers advanced targeting options, allowing marketers to reach specific industries, job titles, and account-based audiences. Real-time analytics and reporting are available to track campaign performance and optimize marketing efforts.

Account-Based Marketing (ABM): ListenLoop supports account-based marketing strategies, as claimed by the vendor, by allowing marketers to target specific accounts with personalized display ads. Marketers can upload their target account lists and deliver tailored ad campaigns to engage key decision-makers within those accounts. The platform offers account-based analytics to measure the impact of ABM campaigns and identify opportunities for optimization. ListenLoop integrates with CRM and marketing automation platforms to streamline data synchronization and enhance ABM efforts.

Audience Segmentation: According to the vendor, ListenLoop provides audience segmentation capabilities, enabling marketers to divide their target audience into specific segments based on industry, job title, and behavior. Marketers can create highly targeted ad campaigns for each segment, ensuring the appropriate audience receives the relevant message. The platform offers dynamic ad personalization, allowing marketers to customize ad creative based on the segment's characteristics and preferences. ListenLoop enables marketers to continuously refine their audience segments based on campaign performance and engagement data.

Campaign Management: ListenLoop offers a comprehensive campaign management system, as stated by the vendor, that allows marketers to create, launch, and monitor their display advertising campaigns. Marketers can efficiently manage multiple campaigns and ad sets within the platform, facilitating the scalability of their marketing efforts. The platform provides advanced campaign scheduling options, enabling marketers to control the timing and frequency of ad displays. Real-time campaign monitoring and optimization tools are available, empowering marketers to make data-driven decisions and enhance campaign performance.

Integration and Automation: According to the vendor, ListenLoop integrates with popular CRM and marketing automation platforms, enabling seamless data synchronization and streamlined marketing workflows. The platform offers API integrations and data connectors to ensure data consistency and accuracy across different systems. ListenLoop supports automated campaign workflows, allowing marketers to establish rules and triggers for ad delivery and personalization. The platform provides data mapping and transformation capabilities, ensuring data integrity through field mapping between systems.

Self Service: ListenLoop offers a self-service option, as claimed by the vendor, empowering users to independently manage their campaigns and programs. Users have access to comprehensive training resources, including product training, best practices, and integration and reporting assistance, to effectively handle all aspects of their campaigns. A dedicated onboarding manager guides users through the setup process and provides interactive training sessions. ListenLoop's self-service option includes a Help Center offering troubleshooting support.

Full Service: ListenLoop also offers a full-service option where Integrate Professional Services takes care of campaign management, according to the vendor. Users can rely on the expertise of the Integrate team to set campaign goals and ensure alignment with marketing objectives. The full-service option provides platform support and expertise, ensuring effective campaign execution across channels. Users can leverage supplemental resources from Integrate Professional Services to optimize campaigns and drive success.

Flex Service: ListenLoop's flex service option allows users to engage the Integrate team to their preferred extent, as stated by the vendor. Users can choose temporary or ongoing engagement based on their needs. The flex service option provides technical guidance, advice, and advanced strategies and implementations from the Integrate team. It also includes data and account analysis, enabling users to gain insights and make data-driven decisions for their campaigns.