LitmusWorld

LitmusWorld is a customer experience management platform offered by LitmusWorld Marketing Technologies Pvt Ltd. According to the vendor, the platform is designed to help businesses measure, act on, and improve their Net Promoter Score (NPS)®. It is suitable for companies of all sizes, from small businesses to large enterprises. Professionals and industries in retail, e-commerce, financial services, telecommunications, and hospitality reportedly use LitmusWorld to measure customer sentiments, uncover loyalty insights, and drive growth.

According to the vendor, LitmusWorld provides a unified module to measure key quantifiable metrics that offer actionable insights into stakeholder emotions. It enables businesses to engage in real-time with stakeholders through contextual conversations at the moment of truth. The platform also integrates with internal systems through a range of APIs for real-time data flow.

The vendor claims that LitmusWorld reaches customers across multiple channels including SMS, QR Codes, Email, Mobile App, and Website. It reportedly supports conversations in 19+ languages to capture genuine emotions and increase response rates. Additionally, the vendor states that it safeguards Personally Identifiable Information (PII) within the limits of an intranet while pulling responses into the dashboard.

According to the vendor, LitmusWorld allows businesses to efficiently close the loop with customers in real-time. The platform reportedly builds automated action workflows to categorize, assign, and track issues to closure. It also provides custom forms for agents to log issues across multiple touchpoints and facilitates cross-functional collaboration with Huddle platform capabilities.

The vendor claims that LitmusWorld converts large volumes of data into actionable insights. It reportedly analyzes data indexed across a time order for time series analysis and compares qualitative and quantitative CX metrics across various transaction parameters through comparative analytics. The platform is said to identify and recognize best performing touchpoints through leaderboards and create different segments of customers based on responses for cohort analysis. Additionally, the vendor states that it can take corrective action on unstructured feeds through text analytics and provides analytical reporting through multi-parameter filters.