LivePlatform

LivePlatform, developed by LiveTechnology, is a solution designed to assist large enterprises in gathering and collecting data from their networking of entities. According to the vendor, this platform enables brands to produce and distribute information, branded collateral, and automate marketing processes while aiming to ensure that all outbound communications, marketing, and advertising are on-brand and legally compliant. LivePlatform caters to the needs of marketing professionals, brand managers, advertising agencies, and businesses in the retail industry and franchise sector.

Key Features

LiveConnect: According to the vendor, LiveConnect acts as a data/content bridge, connecting any web source (API or web crawler) and import/export process to LiveObject/LiveServer. It aims to create a single view of data from multiple diverse sources.

LiveObject: The vendor claims that LiveObject is an object-oriented database that allows non-technical individuals to set up and manage simple or complex taxonomies. It is said to provide a hierarchical database of clouds and items to store and manage structured and unstructured data.

LiveAsset: The vendor states that LiveAsset can turn data and content into usable assets by rendering enterprise content into digital assets of every file type and channel. It aims to ensure brand and legal compliance while being resizable and situationally aware to fit the available space and target recipient or audience.

LiveServer: According to the vendor, LiveServer utilizes an object-based programming language (LSML) with a full VM compiler to deliver and distribute content online, via email, and through devices. It is claimed to allow customization of data-driven recipient emails on a scalable number of servers.

Asset Library: The vendor claims that Asset Library is a centralized repository for storing and managing assets, providing easy access to branded collateral and marketing materials. It aims to ensure that all outbound communications, marketing, and advertising are on-brand and legally compliant.

Personalized Asset Libraries for Entities: According to the vendor, this feature provides personalized asset libraries for different entities within an organization, enabling them to access and manage their specific branded assets. It aims to ensure consistency and compliance across different entities.

Logo and Signage Builder: The vendor states that Logo and Signage Builder allows users to create and customize logos and signage using a user-friendly interface, aiming to ensure brand consistency across marketing materials.

Content Management: According to the vendor, this feature manages and organizes content within the platform, enabling efficient content creation, editing, and publishing. It aims to ensure that content is up-to-date and easily accessible.

Marketing Materials Builder: The vendor claims that Marketing Materials Builder enables the creation and customization of marketing materials using templates and design tools for branded collateral. It is said to streamline the process of creating marketing materials.

Campaign Management and Execution: According to the vendor, this feature manages and executes marketing campaigns within the platform, allowing users to plan, schedule, and track campaign activities. It aims to provide insights and analytics to measure campaign effectiveness.