LoyaltyTrac

LoyaltyTrac, developed by Performance Loyalty Group, Inc., is a customer retention program designed specifically for automotive dealerships. According to the vendor, this solution aims to enhance customer engagement and retention for dealerships of all sizes. LoyaltyTrac caters to various professionals in the automotive industry, including automotive dealerships, sales professionals, service professionals, marketing professionals, and Original Equipment Manufacturers (OEMs).

Key Features

UltraCare Prepaid Maintenance Plans: According to the vendor, LoyaltyTrac offers a cloud-based technology that enables dealerships to create, manage, and market their own Prepaid Maintenance Program. This dealer-owned and self-administered solution eliminates the need for third-party management and does not involve revenue sharing or remote escrowing.

UltraCare Plus Subscription Maintenance: The vendor claims that UltraCare Plus allows dealerships to offer basic vehicle service through a subscription model, providing a potential way to grow their retail service business at minimal expense. This feature is said to ensure superior customer retention and predictable future revenue.

Dealer Currency: According to the vendor, LoyaltyTrac replaces cash discounts with internal dealer currency, aiming to reduce product discounting in sales and F&I. The vendor suggests that using dealer currency can potentially contribute to long-term customer retention and profitability.

LoyaltyTrac Dealership Rewards: The vendor states that this dealer-branded loyalty program focuses on strengthening the local brand and enhancing customer retention. It aims to create a captive service environment and increase customer engagement, ultimately driving loyalty and repeat business.

Recall Connect: According to the vendor, Recall Connect seamlessly identifies, communicates, and coordinates parts acquisition for open recalls. The feature is fully integrated with the dealership's DMS to run VINs against recall databases, with the goal of driving positive and actionable consumer response to open recalls.

Digital Service Marketing: LoyaltyTrac's e-Service platform allows dealerships to market and sell service packages online without any dealer fees, according to the vendor. The vendor claims that this feature generates immediate cash while guaranteeing future service visits, providing a potential win-win situation for both dealerships and customers.

Mobile Dealership App: The vendor claims that LoyaltyTrac provides a fully functional mobile app that is branded and customized for each dealership. Customers can use the app to send and receive dealership text messages, browse vehicle inventory, schedule service appointments, check service history, look for recalls, and receive special offers or notices.

5 Star Reputation Management: According to the vendor, LoyaltyTrac includes a 5 STAR technology that aims to help dealerships improve their online reputation. By managing and improving online customer reviews, dealerships can potentially increase their online visibility, show up at the top of local search results, and attract more customers from their competitors.

Dealer Branded Gift & Stored Value Cards: The vendor offers dealer branded gift and stored value cards that can be used as incentives or rewards for customers. These customizable cards are intended to help build customer loyalty and encourage repeat business, providing a unique and personalized touch.