M_LAB

M_LAB, offered by RAZR Marketing, Inc., is a solution that aims to unlock brand growth through a full-funnel approach rooted in behavioral science. According to the vendor, M_LAB provides tech, creative, and strategic planning services to drive purchase, influence repurchase, and foster customer loyalty. It is designed for marketing professionals, advertising agencies, brand managers, retailers, and consumer packaged goods (CPG) companies.

Key Features

Behavioral Science: According to the vendor, M_LAB leverages insights and data from behavioral science to understand consumer behavior and make informed marketing decisions. The application of behavioral science helps in creating messaging strategies that aim to emotionally engage consumers and drive them towards purchase.

Shopper Research: The vendor states that M_LAB conducts Voice of Shopper (VOS) research to uncover data and insights into shoppers' purchasing behaviors. This research aims to identify pain points along the shopper journey, informing messaging strategies that aim to drive conversion.

Strategy: According to the vendor, M_LAB develops strategic marketing campaigns that aim to move consumers from inspiration to transaction. They use insights from shopper research to create marketing strategies that aim to speak to shoppers at pivotal moments along their journey, ensuring a seamless shopper experience.

Creative Services: The vendor claims that M_LAB offers creative services that are informed by insights and behavioral science. Their messaging strategies and creative executions aim to emotionally engage consumers and drive them from intent to purchase. Creative services include retail point-of-sale materials, digital animation, website design, video production, advertising, and branding/logo development.

E-Commerce Assessment: According to the vendor, M_LAB's unique E-Commerce Assessment Tool, IRIS™, evaluates current Product Detail Pages (PDPs) through a shopper lens. The tool analyzes shopper viewpoints, retailer algorithms, competitor and category standards, and keyword analysis to optimize content and drive conversion. It aims to help in creating compelling and effective content that resonates with shoppers and improves online sales.

Digital & Mobile Marketing: The vendor states that M_LAB offers digital and mobile marketing services to connect CPG products with consumers. They recommend top-performing retailer media and vendors based on clients' business objectives. Their strategies aim to align with the unique digital ecosystems and shopper touch-points of each retailer to drive conversion.

Content Development: According to the vendor, M_LAB's Creative Services team produces engaging content, including social content, digital content, copywriting, messaging, community management, photography, and video production. The content is tailored to the brand and platforms to drive conversion and create a cohesive brand story.

Engagement & Promotions: The vendor claims that M_LAB has extensive experience in creating and executing engaging sweepstakes, contests, sponsorships, promo offers, sampling events, and tours. They aim to develop moment-specific concepts and authentic experiences to make lasting impressions on consumers. Engagement and promotions include sweepstakes, microsites, experiential events, consumer loyalty programs, rebates, and sampling.

Partnership Marketing: According to the vendor, M_LAB offers a proven partnership marketing approach to discover the right partners and execute successful programs. They aim to help activate brands, share campaign costs, and create awareness through effective partnerships. Partnership marketing can include digital advertising, retailer media, couponing, AR experiences, and chatbots.

Dynamic Media: The vendor states that M_LAB applies insights and best practices to create dynamic out-of-home creative. Their dynamic media strategies aim to drive awareness, measure performance, and connect with consumers to drive conversion. They work with various vendors to ensure flawless execution of dynamic media campaigns.