MagicAttribution

MagicAttribution™ is an AI-powered platform developed by MagicRobot, Inc. According to the vendor, it provides comprehensive revenue attribution solutions through data management, analytics, reporting, and planning. The platform aims to analyze the impact of marketing campaigns on sales performance, helping businesses understand the factors influencing sales. It caters to companies of all sizes and is used by marketing professionals, sales professionals, business analysts, B2B and B2C companies, and technology companies.

MagicAnalyzer™: According to the vendor, this feature offers in-depth insights into multi-touch campaigns, enabling analysis of campaign influence on sales reps' ability to identify and win opportunities. It is claimed to optimize customer acquisition costs, accelerate the sales cycle, improve conversion rates, and drive revenue growth.

MagicProjector™: The vendor states that this feature enables cross-campaign comparisons and projections for campaign optimization and budgeting. It provides customizable modeling options, allowing for ROI and effectiveness analysis, and supports attribute optimization to achieve campaign goals.

MagicContacts™: According to the vendor, this feature automates the creation of opportunity contact roles and primary campaign sources, eliminating manual data entry by sales reps. It ensures accurate role data and captures the influence of contacts on purchasing decisions, streamlining the contact role assignment process.

MagicOpportunity Summary™: The vendor states that this feature allows for the creation of campaign scenario models to forecast performance, fine-tune existing campaigns, identify high ROI campaigns within the desired timeframe, and optimize campaign performance and outcomes.