Mailcoach

Mailcoach is an email marketing platform designed to assist businesses of various sizes in effectively engaging with their audience. According to the vendor, this software solution offers a range of features to streamline email campaigns. From bulk emailing and split testing to robust segmenting and drip campaigns, Mailcoach caters to the needs of professionals across different industries.

Key Features

Bulk emailing: According to the vendor, Mailcoach allows users to easily send bulk emails to their audience, regardless of the number of subscribers. The platform provides a robust templating system for creating email campaigns and scheduling them for specific dates and times.

Split testing: The vendor claims that Mailcoach enables A/B split testing to optimize email campaigns. Users can test different variations of their campaigns and track metrics such as open rates and click-through rates to evaluate performance.

Open & click tracking: According to the vendor, Mailcoach provides open and click tracking functionality to monitor the engagement of email campaigns. This feature allows users to measure the effectiveness of their content and make data-driven decisions to improve audience engagement.

Robust segmenting: Mailcoach offers segmenting capabilities based on tags and other metrics, as stated by the vendor. Users can create targeted campaigns by segmenting their subscribers and personalize their messaging to increase relevance and engagement among specific audience segments.

Drip campaigns: According to the vendor, Mailcoach allows users to set up automated drip campaigns based on time or user behavior. Users can create custom triggers and actions to automate email flows, and utilize tags to configure personalized drip campaigns according to their preferences.

Flexible integration & self-hosting: Mailcoach offers integration options with users' own email providers or the vendor's delivery service. According to the vendor, users can access extended APIs for custom integration and choose to self-host Mailcoach for complete control and customization.

Secure & privacy-first: The vendor claims that Mailcoach prioritizes data security and is GDPR-compliant. Subscriber data is stored securely on servers based in the EU, and tracking is "off" by default to ensure privacy and compliance.

Design dazzling newsletters: Mailcoach provides a drag-and-drop email builder, according to the vendor. Users can choose from multiple editor options and preview and test newsletters before sending them out. The vendor states that users only pay for what they send, not for the number of subscribers.

Run drip campaigns your way: According to the vendor, Mailcoach allows users to customize and automate email flows based on time or user behavior. Users can utilize tags to trigger specific actions and personalize the user experience. Mailcoach can be seamlessly integrated into applications for customizations and enhancements.

Keep tabs on all your application emails: Mailcoach enables users to manage newsletters, drip campaigns, and transactional emails from one centralized interface, as claimed by the vendor. Users can create transactional email templates for easy customization by co-admins and monitor the performance of transactional emails.