MailXpert

MailXpert is a professional email marketing solution offered by mailXpert GmbH. It is designed to cater to the needs of over 500 Swiss companies, including marketing managers, digital marketing managers, communication managers, e-commerce managers, and small to medium-sized businesses in various industries. According to the vendor, MailXpert empowers businesses to create engaging and personalized email campaigns, efficiently manage contacts, automate marketing processes, analyze data, and integrate with third-party applications.

Key Features

Responsive Email Design: According to the vendor, users can design professional emails using the online editor and choose from a library of templates or create their own. The responsive design ensures that emails look good on all devices. Users can personalize emails with automated greetings and dynamic content, and preview them from the perspective of specific recipients.

Contact Management: The vendor claims that MailXpert allows users to easily manage contacts from various sources such as forms, CRM, and webshops. Users can create custom contact fields and avoid duplicates with automatic duplicate detection. Contacts can be segmented dynamically based on specific criteria, and import/export functionality is available using CSV files.

Targeted Sending: The vendor states that MailXpert ensures high deliverability rates with CSA certification and servers located in Switzerland. The product is committed to permission-based email marketing and compliance with Swiss and EU data protection laws. Users can schedule and approve email campaigns, conduct A/B split tests with up to 5 variants, and track the success of their campaigns.

Automation: According to the vendor, MailXpert allows users to streamline marketing processes by creating automated flows. Users can get a live view of contacts in each flow and access detailed analytics for each flow and action object. Actions can be triggered based on recipient's click behavior, and integration with third-party systems is possible through connectors and API.

Data Analytics: The vendor claims that MailXpert enables users to track email opens and clicks in real-time and access detailed logs for each contact. Data can be visualized with tables and graphs, and comprehensive reports can be downloaded in PDF or CSV format. All data is pseudonymized to ensure privacy protection.

Integration: MailXpert offers built-in connectors for bexio and Zapier, allowing users to seamlessly connect with third-party applications. The vendor states that data transfer is secure, and a custom API is available for individual integrations. Users can also keep track of all data modifications through the activity log.