Management Monitor

Management Monitor is a marketing intelligence software platform designed to assist companies in their marketing strategy and planning, as claimed by the vendor. It offers a range of tools and features for competitive analysis, market observation, product analysis, and campaign planning. This solution caters to companies of all sizes across various industries, including B2B and B2C companies, the service industry, the investment goods industry, and public administration. Marketing professionals, product managers, sales professionals, business development professionals, market researchers, and competitive intelligence professionals can all potentially benefit from the capabilities provided by Management Monitor.

Key Features

Wettbewerbsradar: According to the vendor, this feature provides an overview of competitors, their products, benchmarking, marketing mix, and distribution channels. It monitors competitors' websites and automatically provides updates through web crawling. It collects and analyzes information about competitors' activities and strategies, supporting competitive analysis and evaluation of competitive information.

Marktanalyse: The vendor claims that this feature aggregates, evaluates, and analyzes information about markets and market segments, including trends and forecasts. It provides insights into market developments, potential opportunities, and risks. This feature supports market and industry analysis, including market volume, potential, and attractiveness, enabling the comparison of market attractiveness and evaluation of market trends.

Produktanalyse: According to the vendor, this feature enables systematic and structured analysis and comparison of products and services with competitors. It supports benchmarking and the development of argumentation aids for sales. This feature provides insights into the strengths and weaknesses of products, aiding in product innovation, and analyzes pricing, product portfolios, and innovations.

Webseminar: The vendor offers web seminars on the fundamentals of competitive analysis and insights into the software. It provides opportunities for users to learn about the functionalities and applications of Management Monitor, helping users gain knowledge about competitive analysis and marketing planning.

Marketingplanung: According to the vendor, this feature offers a platform for efficient planning and control of marketing activities and campaigns. It supports collaborative planning across teams for global markets, multiple business areas, products, or target groups. This feature automates marketing controlling and integrates it into the system, allowing for the integration of marketing plans into PowerPoint or PDF exports.

Marketing-Controlling: According to the vendor, this feature automates the monitoring of all marketing key performance indicators (KPIs) in one system. It provides integration with source systems for data collection and allows for the monitoring and analysis of marketing metrics and performance. This feature supports the evaluation of marketing effectiveness and the measurement of ROI.

Innovationscockpit: The vendor claims that this feature provides an overview of the status, costs, and returns of innovation projects. It enables integrated innovation controlling and documentation of project development. This feature assists in monitoring the phases and progress of innovation projects and supports the evaluation of their impact on the overall business.