MarketDirect VDP Enterprise

MarketDirect VDP Enterprise, developed by eProductivity Software, is a variable data printing software and composition platform engine designed for commercial printers, personalized card and gifts providers, direct mail companies, and marketing communications agencies. According to the vendor, this enterprise-level solution is suitable for large-scale print enterprises in industries such as commercial print, sign & display, enterprise mailing, and publication.

Key Features

Scalable production class server system: MarketDirect VDP Enterprise is claimed to have the ability to render image personalized motifs and documents at a high volume, with the capability to handle up to a million images per day. The vendor states that it provides images and documents through various methods such as API using Web services (SOAP), URL calls (http), or via WCF. The software also includes hierarchical item management to efficiently administer image sets and documents.

Automated workflow for print production: According to the vendor, this feature streamlines the print production process, starting from Adobe InDesign based document creation or image personalization, all the way to print production. MarketDirect VDP Enterprise enables integration with an online shop interface and connects to any digital press, ensuring the production and delivery of high-resolution artwork. It is said to support a wide range of formats and offers sophisticated image handling options.

Interface for online shop: MarketDirect VDP Enterprise provides a specially designed interface for online shops, allowing for the integration of personalized products into the online shopping experience. According to the vendor, this feature enhances the customer journey and facilitates the offering of personalized products through online platforms.

Robust, Simple APIs: The vendor claims that MarketDirect VDP Enterprise offers robust and simple APIs that facilitate integration into custom print portals or web applications. These APIs are said to enable real-time document previews and high-performance digital print composition, allowing for a rapid time to market for web-driven high-volume production applications.

Image Personalization: MarketDirect VDP Enterprise includes an image personalization module that allows users to integrate personalized images into print or web applications. According to the vendor, it provides a library of available artwork, which can be combined with data and templates to render personalized images. This feature enables the incorporation of personalized images into websites, emails, or high-resolution printed applications.

Scalable, flexible: The vendor states that the services provided by MarketDirect VDP Enterprise are 100% scalable, allowing businesses to configure the software based on their current needs and easily expand as their business requires. This flexibility is said to accommodate increased speed and volume.