Marketfire

Marketfire is a business analytics platform designed to assist merchants in optimizing their business operations and financing on online marketplaces. It offers certified financial data, insights, and tools to enhance revenue, profitability, and decision-making for merchants selling on platforms such as Amazon, CDiscount, FNAC/Darty, Rakuten, and more. Marketfire caters to businesses of all sizes, from small and medium-sized enterprises (SMEs) to large enterprises. E-commerce merchants, online marketplace sellers, retailers, finance professionals, and business analysts across various industries can benefit from Marketfire's features.

Key Features

Buy Box Optimization: Marketfire provides insights into buy box performance, enabling merchants to evaluate their competitiveness and enhance visibility and conversion rates. Merchants can analyze buy box share, pricing strategies, and product performance to increase revenue and margins.

Certified Financial Data Analysis: Merchants can access reports on Gross Merchandise Value (GMV), revenue, margins, products, and VAT calculations. Marketfire allows the identification and sharing of certified financial data with colleagues, bankers, partners, and investors. It also assists in VAT declaration and aids accountants in managing orders and payments based on VAT calculations by country or state.

Unpaid Orders Tracking: Marketfire enables merchants to track unpaid orders on a daily basis, aiding in effective cash flow management. Merchants can identify and monitor unpaid orders, enabling them to take appropriate actions to recover payments and minimize losses.

Marketplace Commission Analysis: Marketfire visually breaks down marketplace fees, providing merchants with insights into the distribution of costs on different marketplaces. Merchants can gain an understanding of commission rates, fee structures, and the impact of marketplace fees on profitability. This information helps optimize pricing strategies and facilitates informed decision-making to maximize profits.

Product Performance Analysis: Marketfire helps merchants identify top-performing products across different marketplaces. Merchants can categorize products by marketplace and status (shipped, returned, etc.), gaining insights into which products drive sales and profitability. This analysis enables merchants to focus on best-selling products and make data-driven decisions to improve overall business performance.