Markettailor

Markettailor is a website personalization platform offered by Markettailor Oy. According to the vendor, the platform allows businesses of all sizes, including small to large-sized businesses, to create personalized web experiences for their visitors. The main purpose of Markettailor is to help businesses engage their customers by showing them the most relevant version of their website. This, in turn, is said to increase conversions and engagement.

Key Features

Web experiences: According to the vendor, Markettailor enables businesses to create different web experiences for their traffic. By utilizing the latest AI models, businesses can personalize headlines to make them more relevant to their visitors. The vendor claims that this personalization can lead to a boost in conversions and engagement by 100-300%.

Account-based marketing: Markettailor allows businesses to invite target accounts to personalized pages, saving time and effort by eliminating the need for multiple landing pages. The vendor states that businesses can connect with their CRM or upload a CSV to personalize content for specific target accounts. Personalized links are also offered to increase click-through rates and engagement with target accounts.

Company reveal: According to the vendor, Markettailor provides businesses with the ability to see the companies visiting their site, even if they are anonymous. This feature allows businesses to personalize experiences based on firmographic data such as company size, industry, and location. By combining company reveal with website personalization, businesses can create targeted personalizations for specific companies.

No-code editor: Markettailor offers a no-code editor that allows businesses to create personalized experiences without the need for coding skills. According to the vendor, the visual editor enables businesses to easily swap text, images, styles, buttons, links, and more in minutes. The platform is designed to seamlessly integrate with any existing website without requiring additional setup.

Data attributes: Markettailor allows businesses to leverage various data attributes for personalization. According to the vendor, businesses can use firmographic data to create segments based on company size, industry, and revenue. Integration with CRMs enables businesses to personalize content based on pipeline stage, contact person, and more. Additionally, behavioral data such as the number of pages visited and total time on the website can be utilized for personalization.

Product integrations: Markettailor offers integrations with popular CRM platforms like HubSpot, Salesforce, and ActiveCampaign. According to the vendor, these integrations allow businesses to pull company and contact data, enhancing the personalization process. Integration with data providers like Clearbit and ZoomInfo is also available to enrich personalization with additional company data. Conversion tracking tools such as Segment and Google Analytics can be used to measure the performance of personalizations.

Dynamic content: Markettailor enables businesses to deliver dynamic content to their visitors based on their preferences and behavior. According to the vendor, businesses can show tailored messages, offers, and recommendations to increase engagement and conversions. The platform allows businesses to customize the user experience in real-time to maximize the impact of their website personalization efforts.

A/B testing: Markettailor provides businesses with the ability to test and optimize their personalized experiences through A/B testing. According to the vendor, businesses can compare different versions of their personalized content to identify the most effective strategies. This data-driven approach allows businesses to continuously improve their website personalization and drive better results.

Real-time analytics: Markettailor offers real-time analytics to provide businesses with valuable insights into the performance of their personalized experiences. According to the vendor, businesses can monitor engagement, conversions, and other key metrics to understand the impact of their personalizations. This data-driven approach allows businesses to refine their strategies and maximize the effectiveness of their website personalization efforts.