Mascaron

Mascaron is a CRM (Customer Relationship Management) software designed specifically for the cultural sector. It is tailored to meet the needs of companies, tour operators, production offices, agents, and resource centers in the cultural industry. According to the vendor, Mascaron helps organizations in the cultural sector manage their contacts, communicate effectively, collaborate with team members, and organize their contact database.

Key Features

Manage your contacts: Mascaron provides an intuitive interface for daily contact management. According to the vendor, users can easily input and update contact information, including structures and individuals. The software offers tools for quick data entry, such as automatic deduplication, address geocoding, and filling in information from Facebook. Users can also customize their contact database with as many fields as needed.

Communicate: Mascaron enables multi-channel communication (emails, letters, notes) using users' own email addresses (Yahoo, Gmail, Orange, Free, etc.). The software serves as a messaging tool, directly connected to the contact database. Users can create documents from templates and inform their contacts on a daily basis. According to the vendor, Mascaron includes an email module with tracking, allowing users to see who has opened and clicked on their emails.

Collaborate: Mascaron is a multi-user CRM, allowing users to work together on the same contact database. Each user has their own interface and communication tools. Users can organize their work through reminders and folders for their collaborators. According to the vendor, the software keeps a detailed history of the contact database, tracking all movements and activities of each contact.

Manage your contact database: Mascaron provides a comprehensive database with structures and contacts. According to the vendor, users have access to tools for quick data entry, including automatic deduplication, address geocoding, and filling in information from Facebook. The database is connected to a powerful search engine, allowing users to quickly find any element within their database. Users can also personalize their database with as many fields as desired.