Mass Mailing News

Mass Mailing News is a bulk email marketing software offered by Management-Ware Solutions. According to the vendor, this software is designed to create, send, and track email marketing campaigns, HTML messages, and newsletters. It aims to provide a complete solution for HTML-based email advertising, making it easy for internet business professionals to manage their email marketing efforts.

Key Features

HTML Email Templates: According to the vendor, users can choose from a variety of pre-designed HTML email templates or create their own. Each template is fully customizable to meet specific needs, allowing for visually appealing and professional emails.

WYSIWYG HTML Editor: The software features a built-in WYSIWYG rich text (HTML) editor, which the vendor claims makes message composition effortless. Users do not require technical expertise or HTML coding skills to create and edit email content.

Personalized Emails: The software allows users to send personalized emails, addressing recipients by name using merge fields. According to the vendor, this feature aims to increase customer engagement and response rates.

Bulk Email System: The software enables users to easily send massive emails to their mailing list. According to the vendor, users can create and manage an unlimited number of lists and recipients at no recurring cost, providing a cost-effective email marketing solution.

Contact List Management: Users can import contacts from various sources and manipulate, filter, and export mailing list data for efficient management. The software also supports mail-merge to send personalized HTML or text email newsletters, according to the vendor.

Email Campaign Tracking: The software allows users to track the success of their email marketing campaigns in real-time. Users can gain insights into open rates, click-through rates, and other key metrics to optimize their strategies for better results.

Multi-SMTP-Server Delivery: According to the vendor, users can send emails using multiple SMTP servers to enhance delivery rates. Different delivery modes, including SSL/TLS SMTP servers, are available to ensure reliable and secure email transmission.

List Building: The software offers features to build opt-in lists for targeted email campaigns. Users can capture relevant customer information beyond email addresses and segment their customer base based on demographic data for personalized campaigns.

Scheduler: Users can automate mass email campaigns with the recurring scheduling feature, according to the vendor. This allows for setting up email sends in advance, ensuring consistent communication with the audience.

Grouping and Filtering: The software provides advanced group and filter options to organize email lists. Users can create custom lists based on specific criteria for targeted campaigns, efficiently managing and categorizing contacts.