matelso

The matelso platform, developed by matelso GmbH, is an all-in-one software solution designed to simplify lead management processes and provide valuable insights for marketing optimization. According to the vendor, this platform combines communication and lead management, making it suitable for marketing and sales professionals, advertising agencies, e-commerce companies, B2B and B2C businesses, as well as the automotive industry and digital marketing agencies. It aims to optimize lead management processes by tracking, analyzing, visualizing, and utilizing data from various conversational touchpoints such as emails, video calls, phone calls, chats, or forms. By doing so, it offers insights into customer decision-making and communication processes, allowing for the optimization of online marketing campaigns and sales strategies.

Call Tracking: According to the vendor, the matelso platform allows users to track and analyze calls from different marketing activities, such as online ads, social media, and print. It offers the ability to assign unique local tracking phone numbers for online and offline call tracking. Additionally, call conversions can be integrated into smart bidding campaigns for optimization.

Communication Management: The platform combines various communication channels, including video calls, chats, emails, and contact forms, into one centralized platform. According to the vendor, this simplifies communication workflows and enables users to prioritize leads using queue management. Leads can be scored based on communication data, facilitating better lead management and maximizing marketing ROI.

Lead Value Tracking: According to the vendor, the matelso platform implements real-time lead scoring to determine the value of each lead. It allows for the integration of lead data into CRM, web analytics, and marketing tools for optimization. By gaining better insights into lead quality, users can improve budget efficiency and transparency.

Integration with Third-Party Systems: The platform offers easy integration with CRM, web analytics, and ad platforms, as stated by the vendor. This allows for seamless data updates and synchronization in real-time, eliminating data silos. Users can benefit from enhanced decision-making processes by accessing more and better data, valuable customer insights, and faster data-driven actions.

Queue Management: The matelso platform enables users to manage and process leads from various channels in a centralized queue. According to the vendor, leads can be prioritized based on predefined rules and criteria, optimizing lead management processes across multiple channels.

Web Analytics and Ads Integration: The platform allows for the integration of lead data into web analytics tools, according to the vendor. This integration enables users to optimize their website and enhance campaign performance and targeting in ad platforms. Additionally, CRM integration enhances marketing automation and reporting capabilities.

Webmaster Plugin: According to the vendor, the platform provides a webmaster plugin that centralizes and tracks all relevant interaction points on a website, such as chat, video calls, phone calls, chats, or forms. Users can easily configure interaction options, define availability and contact channels for specific pages, and integrate the provided script into the website's tag manager. The contact bar displays contact points on the website, streamlining conversations and facilitating their handling by relevant team members.

Workspace: The matelso platform offers a centralized workspace for managing and organizing leads and contacts, as stated by the vendor. Users can create new contacts and companies during live conversations, enrich existing CRM contacts with valuable information from conversations, and capture information directly during conversations, feeding it into the CRM. According to the vendor, this saves time and resources while ensuring valuable leads and contacts are not lost.

Communication Cockpit: According to the vendor, the platform serves as a central hub for all communication activities. It allows users to accept and process various types of conversations, including video calls, phone calls, web calls, emails, chats, and contact forms. The communication cockpit provides a comprehensive view of the communication history with each contact, enabling the collection of important data for lead scoring, such as star ratings and budget information. Past conversation data can be utilized to personalize interactions, enhancing the customer experience.

Data Distributor: The platform facilitates the integration of collected data into third-party systems, such as CRM, analytics tools, ad channels, or ERP systems, according to the vendor. Real-time updates of marketing activities across different platforms are enabled, eliminating data silos. By providing more and better data, valuable customer insights, and faster data-driven actions, the matelso platform aims to improve marketing results and overall marketing efficiency.