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Mergo has proven to be an effective tool for scheduling mail merges at specific dates and times, according to users. This feature enables …
Starting at $1.50 per month
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What is Mergo?
Mergo - Mail Merge is a mail merge add-on for Google Sheets developed by Scriptit. According to the vendor, Mergo aims to simplify the mail merge process by seamlessly integrating with Gmail and Google Sheets. It allows users to send personalized email campaigns directly from Gmail using data from a...
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$1.50
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per month
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Product Details
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- Tech Details
What is Mergo?
Mergo - Mail Merge is a mail merge add-on for Google Sheets developed by Scriptit. According to the vendor, Mergo aims to simplify the mail merge process by seamlessly integrating with Gmail and Google Sheets. It allows users to send personalized email campaigns directly from Gmail using data from a Google Sheets spreadsheet. Mergo is designed for individuals, small businesses, and larger organizations in various professions and industries.
Key Features
Gmail & Google Sheets Integration: According to the vendor, Mergo seamlessly integrates with Gmail and Google Sheets, enabling users to send mail merges directly from their Gmail account using data from a Google Sheets spreadsheet.
Email Template Personalization: The vendor claims that Mergo enables users to personalize their email templates by adding merge fields to customize the email content, subject line, links, images, and more.
Mail Merge With Attachments: According to the vendor, Mergo allows users to include attachments in their email campaigns by uploading files to a Google Drive folder. Users can add the file titles next to each recipient in the Google Sheets spreadsheet, and Mergo automatically adds the corresponding attachments to the emails.
Email Tracking: The vendor states that Mergo provides comprehensive email tracking capabilities, allowing users to monitor the performance of their email campaigns. Users can track email opens, clicks, responses, bounces, and unsubscribes directly from their Google Sheets spreadsheet.
Scheduling: According to the vendor, Mergo offers a scheduling feature that allows users to specify the date and time for their email campaigns to be sent. This feature aims to help users choose the best time to reach their target audience and increase the likelihood of engagement and response.
Email Preview: The vendor claims that Mergo provides users with an email preview feature, allowing them to review their email drafts and ensure that the formatting, links, and tags are correct before launching the mail merge. This feature aims to help users maintain professionalism and accuracy in their email campaigns.
CC/BCC Recipients: According to the vendor, Mergo simplifies the process of including CC (Carbon Copy) and BCC (Blind Carbon Copy) recipients in email campaigns. Users can add CC and BCC columns in their Google Sheets spreadsheet and select them during the Mergo setup.
Google Contacts Integration: The vendor states that Mergo integrates with Google Contacts, allowing users to easily import and use contact lists from their Google account. Users can choose specific groups and data from Google Contacts to import into their Google Sheets spreadsheet for mail merges.
Email Aliases & Custom Reply-to: According to the vendor, Mergo enables users to send their email campaigns from another account set up as an alias in Gmail. Users can also customize the reply-to address, ensuring that any replies from recipients are directed to the desired email address.
Unsubscribe Management: The vendor claims that Mergo includes an unsubscribe management feature that allows users to insert an unsubscribe link in their emails. This feature aims to help prevent spam issues and ensure compliance with GDPR regulations.
Mergo Features
- Supported: Drip Campaigns
- Supported: Real Time Analytics
- Supported: Contact Database
- Supported: Multi-Campaign
- Supported: Click Tracking
- Supported: Email Management
- Supported: Email Templates
- Supported: Real Time Notifications
Mergo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
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- Pros
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Mergo has proven to be an effective tool for scheduling mail merges at specific dates and times, according to users. This feature enables users to plan and automate their email campaigns, ensuring that messages are sent out at the most opportune moments. Users have also appreciated Mergo's ability to send emails from different addresses, such as aliases in Gmail or different reply-to addresses, allowing for more personalized communication while ensuring that no responses are missed.
Another key use case of Mergo is its capability to send emails with mail merge using different templates. This functionality has been well-received by users as it simplifies the process of customizing and sending email campaigns quickly. The software integrates seamlessly with Google Sheets, making it particularly useful for organizations with a large number of members who need to manage and send messages efficiently. Additionally, Mergo's availability of helpful videos for setup and usage has contributed to its overall user-friendly experience.
Mergo has found success in various scenarios, including publicity purposes such as promoting events in colleges. Users have recommended Mergo to others looking to deliver more efficient campaigns. Its ability to handle mass emailing and track emails has made it especially valuable for smaller to mid-size projects. However, users have advised caution when setting up a large number of emails to be sent simultaneously, particularly when dealing with tens of thousands of emails.
Overall, Mergo has received positive feedback from users who consider it a great email campaign manager and a valuable tool for sales. It allows users to send important announcements from specific email addresses and track the performance of their campaigns through easy reporting. Moreover, contacting customer support has been quick and easy for those who require assistance.
Bulk email sending: Many users have praised Mergo for its ability to send bulk emails in one go, saving them a significant amount of time.
Seamless integration with Gmail: Users appreciate the simple and easy integration of Mergo with Gmail, allowing for straightforward email campaign setup, initiation, and monitoring.
Efficient mail merge functionality: The process for merging emails in Mergo has been described as smooth and effective by several users. They have not encountered any issues such as emails ending up in spam folders.
Fake Reviews: Some users have encountered fake reviews on Mergo's Google Marketplace page, which has made it challenging for them to accurately judge the software before purchasing.
Functionality Flaw with Unsubscribed Contacts: There is a significant flaw in Mergo's functionality that affects resetting unsubscribed contacts. After removing someone from the unsubscribed list, some users have reported that opening the sheet's tracking report adds the person back to the unsubscribed list. This issue becomes more problematic when dealing with multiple sheets, as it can be tedious or even impossible to find and edit these contacts.
Deliverability Concerns: Some users have expressed concerns regarding deliverability with Mergo. One user mentioned experiencing lower open rates of around 20% compared to other email clients like Convertkit, Mailerlite, Getresponse, and SendPulse. They also expressed frustration with the lack of support in resolving this issue.