Metrikal

Metrikal, developed by ShyftUP, is an app marketing reporting and analytics tool designed to assist businesses in visualizing and quantifying the impact of their App Store Optimization (ASO) efforts. This solution caters to companies of various sizes and is particularly useful for UA managers, ASO managers, CEOs, and marketing executives.

Key Features

Consolidate ASO KPIs: According to the vendor, Metrikal connects and pulls data from multiple sources, including App Store Connect, Apple Search Ads, Google Play Developer Console, and Mobile Action. It gathers App Store Optimization (ASO) Key Performance Indicators (KPIs) on one app dashboard, reducing the need to switch between different platforms or tools.

Connect the dots between ASO and Apple Search Ads: Metrikal provides visualizations and quantifies the relationship between ASO and Apple Search Ads on a keyword-level. The vendor claims that users can understand how paid advertising impacts organic rankings and installs, as well as vice versa. This feature aims to optimize ASO and Apple Search Ads strategies by providing insights into the impact of each on the other.

Improve ASO tracking: Metrikal tracks ASO changes and campaigns when they go live, ensuring users can understand their impact on KPIs and keyword rankings. Users can easily track how ASO changes and campaigns affect their keyword rankings and installs over time, providing insights into the effectiveness of their ASO efforts.

Metrikal collects data from multiple sources: By gathering data from various sources, including App Store Connect, Google Play Developer Console, Apple Search Ads, and Mobile Action, Metrikal aims to provide users with a comprehensive view of their app's performance and marketing efforts. Users can access and analyze data from different platforms in one place, potentially saving time and effort.

Metrikal visualizes the most important KPIs on charts and tables: Metrikal offers reporting options to visualize the most important KPIs on charts and tables. Users can choose the reporting format that suits their needs and easily understand and analyze their app's performance. This feature allows users to identify app marketing opportunities and make informed decisions based on the visualized data.

Metrikal quantifies the relationship between organic and paid UA: Metrikal showcases organic and paid User Acquisition (UA) KPIs side by side, allowing users to quantify and understand how these two channels impact each other. The vendor suggests that this feature provides insights into the relationship between organic and paid UA, enabling users to make informed decisions to drive app growth.