Milagro

Milagro is an AI marketing automation platform designed for multi-location restaurants. According to the vendor, it offers a range of features and tools that cater to the needs of restaurant owners, marketing managers, and multi-location restaurant chains. Milagro claims to enable personalized advertising campaigns, customer data management, online ordering, waitlist and reservation management, loyalty programs, employee scheduling, and more. It aims to streamline marketing efforts and enhance customer experiences in the hospitality and food and beverage industries.

Key Features

SmartX: According to the vendor, this AI marketing automation platform creates detailed customer profiles and tags them with preferences to facilitate personalized advertising campaigns. It also offers a turnkey Customer Data Platform and Marketing Automation solution.

SmartPOS: The cloud-managed POS system provides real-time menu and pricing updates, along with built-in apps for online ordering, loyalty, gift card, and employee scheduling. The vendor claims it guarantees 100% uptime and offers an open API for customization and innovation.

Wait List & Reservations: With the SmartWAIT app, multi-location restaurants can efficiently manage waitlists and reservations. It seamlessly syncs table status with the SmartPOS system and notifies customers when their table is ready. Integration with SmartMENUS enables tableside ordering and payments.

Customer Experience Management: The vendor states that this feature utilizes AI technology to gather customer data and preferences, allowing businesses to improve their customer experience. It includes feedback and survey management, employee feedback and pre-interview exams, as well as integration with social media for customer engagement.

Online Ordering: Integrated with SmartPOS, this feature ensures seamless menu updates and allows businesses to manage order volume. It offers pickup, delivery, and curbside options, along with upselling through recommendations at checkout.

SmartMENUS: According to the vendor, these tablets for tableside ordering and payments sync with the SmartWAIT system. This customizable feature aims to meet specific restaurant needs and enables customers to order and pay via QR using any smartphone.

Gift Cards: Milagro provides both physical and electronic gift cards, which can be sold to existing customers on the website or in-store. Integration with the POS and website allows for balance check and redemption, and businesses can even sell gift cards to national retailers for upfront cash flow.

Loyalty: According to the vendor, this feature offers an easy-to-join loyalty program integrated with the POS system. It aims to drive exclusivity and VIP perks, provides customized rewards and perks for loyal customers, and offers customer analytics for targeted marketing.

Employee Scheduling: The vendor claims that businesses can optimize their labor based on sales and historical data with this online scheduling feature. It allows for automatic notifications, performance analytics, and metrics, and integrates with the POS system for clock-in and scheduling.

SmartMARKETING: This feature automates and personalizes marketing campaigns, gathering data for behavioral targeting. According to the vendor, it enables exact ROI tracking for each campaign and integrates with email, text, and push marketing channels.