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MonsterInsights has proven to be an invaluable tool for businesses looking to improve their services and better understand their website …
Starting at $199 per year
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What is MonsterInsights?
MonsterInsights is a Google Analytics plugin for WordPress that allows website owners to connect their WordPress site with Google Analytics and view website metrics within their WordPress dashboard. According to the vendor, this tool is designed for businesses of all sizes. It is used by digital marketers,...
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Basic
$199
Cloud
per year
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is MonsterInsights?
MonsterInsights is a Google Analytics plugin for WordPress that allows website owners to connect their WordPress site with Google Analytics and view website metrics within their WordPress dashboard. According to the vendor, this tool is designed for businesses of all sizes. It is used by digital marketers, website owners and administrators, e-commerce businesses, bloggers and content creators, as well as marketing agencies.
Key Features
Google Analytics Integration: According to the vendor, MonsterInsights seamlessly integrates with Google Analytics, providing an overview of website performance metrics such as pageviews, sessions, bounce rate, and average session duration.
Real-Time Stats: The vendor claims that MonsterInsights displays real-time website stats, allowing users to monitor active visitors, top referral sources, and top pages, facilitating immediate adjustments to website strategy if necessary.
Audience Insights: According to the vendor, MonsterInsights offers detailed audience insights, including demographics, interests, and behavior, helping users better understand their website visitors and tailor content and marketing strategies accordingly.
Ecommerce Tracking: The vendor states that MonsterInsights enables seamless integration with popular e-commerce platforms, tracking metrics such as revenue, transactions, conversion rate, and average order value.
Custom Dimensions: According to the vendor, MonsterInsights allows users to set up custom dimensions to track specific data points, providing deeper insights into website performance and optimizing content strategy.
Forms Tracking: The vendor claims that MonsterInsights tracks form submissions on the website, providing valuable data on conversion rates and form performance, integrating with popular form plugins.
File Downloads Tracking: According to the vendor, MonsterInsights tracks file downloads on the website, allowing users to monitor the popularity and engagement of downloadable content, optimizing content strategy accordingly.
Link Tracking: The vendor states that MonsterInsights tracks outbound link clicks on the website, providing insights into the effectiveness of outbound link strategy and helping make informed decisions about partnerships or affiliate marketing.
Customizable Reports: According to the vendor, MonsterInsights generates customizable reports that can be scheduled to be sent via email, allowing users to choose specific metrics, date range, and recipients for the reports, ensuring they receive the most relevant data.
Google Optimize Integration: The vendor claims that MonsterInsights integrates with Google Optimize, enabling A/B testing and optimizing website design and content for better conversion rates, helping make data-driven decisions to improve user experience and achieve business goals.
MonsterInsights Features
- Supported: Campaign Management
- Supported: Conversion Tracking
MonsterInsights Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
- Cons
MonsterInsights has proven to be an invaluable tool for businesses looking to improve their services and better understand their website visitors. With its detailed reporting capabilities, users have been able to gain insights into visitor engagement and interaction, ultimately leading to informed decision-making and service enhancements. The automation of Google Analytics integration with WordPress sites has saved users considerable time and effort, streamlining the process and allowing them to focus on other important tasks.
For bloggers, MonsterInsights simplifies the tracking of audience engagement by offering a quick and easy integration process. Users have praised its ability to monitor downloads, shares, likes, and dislikes of blog content, providing valuable information on content performance. The feature that displays current active users has also proven beneficial in identifying popular content and tailoring future posts accordingly.
The seamless connection of Google Analytics to websites through MonsterInsights provides an all-in-one experience for performance monitoring. Users have appreciated the convenience of analyzing blog visits and understanding their audience without having to log into Google Analytics separately. The user-friendly dashboard presents a consolidated view of analytics information, allowing for quick insights and informed decision-making when it comes to making website changes.
MonsterInsights caters to clients who desire basic site usage data but may find Google Analytics intimidating. By presenting the data in a more accessible way, this software has helped demystify analytics tracking and data analysis for these users. Additionally, the advanced features offered by MonsterInsights, such as ecommerce tracking with WooCommerce, have been highly valued by businesses looking to gain deeper insights into customer behavior and optimize their online stores.
Overall, MonsterInsights has facilitated complete tracking of website clicks and form submissions, enabling users to monitor their desired metrics and use them to influence their goals effectively. With its range of features and user-friendly interface, this software has become an indispensable tool for businesses seeking to improve their online presence through data-driven decision-making.
Easy Setup Process: Users have found the setup process of MonsterInsights to be simple and straightforward, requiring no technical expertise. Many reviewers appreciated how easy it was to connect the plugin and start tracking important website metrics without any complications.
User-Friendly Interface: The user interface of the MonsterInsights Dashboard within the WordPress admin area has been praised for being user-friendly by multiple users. They have highlighted that it provides clear and concise insights into website performance, including real-time statistics about visitors, their geographic location, and referral sources.
Valuable E-commerce Tracking: Reviewers have commended the enhanced e-commerce tracking capability of MonsterInsights as a valuable feature. They appreciate how easily they can monitor sales, conversion rates, and average order value for their online stores using this plugin.
Challenging Learning Curve: Some users have found the advanced features of MonsterInsights, such as custom dimensions and events tracking, to have a steep learning curve. They have mentioned that it can be challenging to set up and configure effectively.
Limited Compatibility: Users have expressed frustration with the lack of support for other platforms, as MonsterInsights only works with WordPress. This limited compatibility has been a drawback for some users who use different website platforms.
High Pricing: The pricing plans of MonsterInsights are considered to be a little high by some users, which may make it difficult for startups and beginners to upgrade. This cost factor has been mentioned as a con by several reviewers.